What do you call your fitness business?

Your Fitness Business Name, Your Domain Name and Your Brand Name – What Should YOU call them?
Your Own Name or A Brand Name?

This topic always comes up, either on Facebook, Twitter and email and always on every business talk I do.
This is another one of those questions that so many people cant get past!!! They cant decide what to call their business, website or product, so what do they do…

They let that stop them in their tracks and they don’t design the business they want to create. Simply, because they cannot decide on the right name!!! Is this YOU?

Should you website be called your name or a brand name? Should your business be a brand name or your own name?…… Decision Decisions…

Here is my take on this and some pointers to help you decide.

When you are thinking about what to call your business you need to know what your long term game plan is and that means what is your vision for your fitness business. Where are you headed with it all?

If YOU are your business, you do the teaching, you want to create the workout, You star in your online fitness videos or be an author, speaker, coach, mentor or consultant then call you business by your name. You are the commodity and as you are no longer confided to your teaching hours or your local area because you can film your information, your workouts or talks and get them online reaching more and more people. In effect you can now “scale you” and create a personal fitness brand so call it Yourname.com.

The benefits to launching a business or website with your own name is that you can launch different brands, classes, and variations under your own name and you are not stuck with a name that may date or you want to change at a later date.

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