C2GO Newsletter 25th July 2019

Good Morning ls

How are you doing with the heat? Classes at Virgin Active  are busier than ever this week but the studio is very cool with strong air con and summer time always brings in the term time workers like teachers etc so nice buzzy vibe. I filmed the current activation warm up for you to see how I am currently structuring the warm up for my body con. – I hope it inspires you.

**The Other 80%**

According to the 2018 State of the UK Fitness Industry Report. There are over 7,000 gyms in the UK with a  total membership approaching 10 million and market value is just under £5 billion. The penetration rate remains at 14.9%, so 1 in every 7 people in the UK is a member of a gym. There are gyms, studios and facilities everywhere, at all price points.

The operators are all marketing in a similar way to the same people. Most operators offer the same timetables with the same classes so for the community Instructors it’s a GOLDEN opportunity to create new classes for beginners. 

Don’t offer the same classes as the operators offer. It’s impossible to compete on price or equipment but look for the gaps. ……What DON’T they offer……

and they don’t cater for beginners or niche populations.

I did a Facebook live with ideas and conversation on how to attract the other 80% into your businesses ready for September.

I discuss ways to amalgamate online, social media including building online groups for beginners with local classes and if you get that mix right…your business will thrive!

Click here to watch  If you look at the comments there are some wonderful insightful conversation on what others re doing to attract beginners.

PODCAST I interview the one and only STEVE WATSON and we discuss the IFS event, if Instructors can make a living teaching in clubs, where he thinks community fitness is going, regional events and so much more. Its only taken me 3 years to get STEVE to do the podcast and I think you will LOVE our conversation.

Subscribe on apple podcasts or CLICK THE LINK TO LISTEN

**COURSE UPDATES**

ACTIVATION BAND Summer Tour

Manchester 10th AUGUST 2019 CLICK HERE

Bristol 17th August 2019 CLICK HERE

A new Fitness Pilates Training date added 3/4 August Manchester Virgin Active Salford Quays 12 – 6 Click here to book

Level 3 Pilates Diploma Matwork London VA Barbican 27/28/29 September click here 

I hope you enjoy the newsletter 

Have a great THURSDAY

Love Rachel xx