Instructor Newsletter 7th January 2021
Good Morning, Today’s subject: POP UP Classes
I hope you are coping and getting on OK.
Building your online monthly membership and developing your monthly recurring revenue is a foundational piece to your business. Knowing you have a certain amount of members paying a monthly fee gives you consistent business cashflow.
By having monthly membership targets enables you to develop a clear marketing strategy to achieve this goal, but have you considered running a Pop Up programme alongside your monthly membership to attract a new audience.
If you think in the “real world” many clients like a particular style of class. They are Pilates people or LBT folks, of course a certain demographic do attend lots of different classes but sometime the amount of options we offer can overwhelm our customers so creating something simple is key to bring in new business.
Consider running a Pop Up Programme In a Facebook Group.
Advertise 2 classes a week at a time to suit you in a Pop Up Facebook group for a 4 week period.
It could be 2 x LBT Classe a week, 2 x Beginner Pilates classes a week, or 2 x relaxation classes per week whatever you would like to create.
Create the graphics and marketing assets around it and push it out on social media.
Keeping your pop up simple, easy to follow and low on tech. I.e in a FB group.
Make it a paid up front course and save the videos to turn into a online programme you can sell on your website.You then have created a digital asset that you can sell and create a passive income stream.
Many of my Rachel Holmes Supporters have created a Pop Up Programmes and launched very successfully increasing revenue and attracting new customers.
I hope you like the idea. Let me know and if you want to have daily business building ideas like this with me join me Rachel Holmes Supporters group where I discuss daily exactly how to run pop ups like this.
I am also running a business webinar on Friday about how to increase your weekly cashflow and how to get new clients into your business click here to join me
Happy Thursday
Love Rachel xx
Older Adults Personal Trainer & Small Group Certification Do you want to offer online PT to Older Adults? Join our brand new training course 15th January LIVE with Rachel & Kelly Fitness Pilates Personal Trainer & Small Group Training Certification 22nd January Live with Rachel & Kelly |
Rachel Holmes Podcast with Special Guest Joanne Groves
Join Rachel Holmes and Joanne Groves for a wide-ranging conversation on everything group fitness and PT in 2024 and beyond. ! We’re diving into: -PT