How do you stand out from the fitness crowd?

As you scroll through your Facebook newsfeed and check out the Fitpros you follow on Twitter, so many people seem to be doing exactly the same thing. Teaching the same classes, offering similar services. If you are having a hard time getting to the gym then visit Elliptical Home and look at the great elliptical’s they have. Then you can work out at home.

Here are my top tips to Standing OUT from the Fitness Crowd

1:Develop a strong personal brand. Whatever different styles or concepts you teach make sure your personal brand is strong. Identify what is different & unique about you then build your brand around that, so even if you teach the same programme as others in your area, you stand out because you have a really unique brand and presence on social media. Ensure your website fits your brand and is dialed into the customers and demographic you serve.

2.:Look outside of the Fitness Industry for inspiration. Look at Fashion, Music, Dance & The Arts, Colour trends, Personal Growth, Media/Radio/Magazines/Blogs for ideas, stimulus and motivation.

3: Bring your outside passion into your fitness business. Tell us about your hobbies and interests. Andrea Riddoch, who runs a community fitness based in Leeds, has a passion for animals and you see that in her Instagrams and Tweets. She stands out because you can see her outside passions come though into her work.

4: Think about all the big brands and personalities you love and admire. Why do you love them, what makes them special and why do they stand out for you? They don’t have to be fitness related, any brands that you follow and buy from.

5:People buy from People. If your personal brand is strong, whatever you teach or create people will come to you and become loyal customers and followers.

6:As we rely more on social media and the internet to promote our services and businesses it’s crucial to develop an authentic and passionate brand.

Launching a brand new concept in Group Exercise

The Brain Fit Workout ™
Launches with Rachel Holmes in Bristol on Sunday 11th September 2016
Time 1 – 330pm
Area: Bristol
David Lloyd Leisure Westbury

I have Added a further date in Manchester at The Waterside Hotel, Didsbury
8th October 2016
Time 130 – 430pm
with Kelly Reed-Banks
Click here to book

Birmingham Bourneville College – Longbridge
Time 12 – 330
with Kelly Reed-Banks
Click here to book

Southampton Chamberlayne Leisure Centre Southampton
30th October
1230 – 330pm
with Kelly Reed-Banks
Click here to book

The BrainFit Workout™ is a 45 minute movement and meditation workout.
30 Minutes of mindful movement and breathing followed by a 15 minute guided meditation section.
We are recognising that super hard core intense workouts are not the only way to go to relieve stress, lower cortisol and feel happy.
Adopting a mindful approach to Group Exercise coupled with a guided meditation is so refreshing, revitalising and invigorating

The BrainFit Workout™ is:
Simple and Effective
Easy to teach
Unique & fresh
For everyone who wants to explore a more mindful group Exercise
Regular mindfulness practice, through simple repetitive movement, affirmations and meditation, is an effective treatment for stress, worry, lack of focus,anxiety, and well being. It leads to peace of mind, clarity, greater focus and creativity and a happier life.
Rachel looks at how to include mindset coaching in your group exercise class.
Identifying language cues, imagery, journalling and goal setting
within the BrainFit Workout™

Attend the Launch of The BrainFit Workout ™ with creator Rachel Holmes and become a BrainFit Workout™ Instructor.
What is included on the day?

Become a trademarked BrainFit Workout™ Coach on the LIVE Training day.
Experience 2 BrainFit Workouts that you can teach right away.
Access to BrainFit Workout™ online – Both workouts are filmed with teaching videos so you won’t forget anything from the day and included in the special launch price.
2 PPL Free music downloads
Full class choreography and content notes.
Use of the BrainFit Workout ™ logos and branding.
Feature on the official BrainFit Workout ™ website
How to organise and promote a BrainFit Workout™ launch and business ideas to set up your classes.

Happy Monday!