Promote Your Passion

The Scottish schools are back very soon and after the bank holiday weekend in England we are all systems go.

Here are my top tops to promoting your classes and services:

1. Build your Facebook Page – Not your profile page, but you have to work hard on your actual business page. Try and get as many likes as you possibly can every day. Encourage people to “LIKE” your page so you can then start to utilise Facebook adverts. My top tip is to get friends, customers and prospects from your profile page who are interested in your products and services and onto you business PAGE.

Facebook ads will take over from newspaper ads in the future and they really work, but you can only create ads using a PAGE so make sure you schedule tons of updates and make you page a hotbed of great information.

b. Text everyone in your phone – Use TEXT LOCAL to send a quick text to everyone you know and get your customers to text their friends.

c. Email everyone on your database, especially lapsed members, inviting them to come back at a special “Returners Rate”

Get all your friends to share your information, posters and flyers.

Create strategic alliances with local business. It is so important so don’t overlook this step. Go and talk to as many local businesses who service the same market as you do. Talk to people and network.

Ensure your marketing is consistent, do a little bit every day. Convey on all of your marketing materials how much you LOVE health, fitness and helping people. Your passion will shine though in person and online and that will attract people to you and your classes.

Happy Wednesday

Love Rachel xxxx

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