Pop Up Fitness Pilates – Outdoors

Checklist and Tips for Organising a Pop-Up Fitness Pilates in the Park

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It’s time to run your Pop-Up Fitness Pilates in the Park! Pop-up events are highly popular locally and can attract new clients, provide excellent content for your social media channels, and boost your business visibility. Here’s a comprehensive checklist and tips to ensure your event is a success.

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Pre-Event Planning

 

1. 1. Contact Local Authorities:

       

      • • Reach out to your local parks division or town council.
      • • Find out the cost and paperwork required (e.g., risk assessment, insurance, PAR-Q forms).

1. 1. Create Digital Assets:

       

      • • Videos and graphics for promotion.
      • • Facebook events and Next Door app notifications.
      • • Promotional videos and blog posts.
      • • Written posts for your website.
      • • Google Maps location pin.

1. 1. Promotion:

       

      • • Promote the event continuously up to the start time, as many will book last minute.
      • • Use multiple channels: social media, local community boards, email newsletters, and local businesses.

1. 1. Communication Plan:

       

      • • Have a Plan B in case of rain (indoor venue or rescheduling).
      • • Create a WhatsApp or Facebook group for last-minute communications.

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On the Day of the Event

 

1. 1. Administrative Essentials:

       

      • • Bring printed PAR-Q forms and pens for manual signing.
      • • Have a sign-in sheet for attendees.

1. 1. Capture the Event:

       

      • • Record the class and take pictures for social media. This is crucial for promoting future events.
      • • Ensure you have consent from participants for photography and videography.

1. 1. Equipment:

       

      • • Check if you need a sound system; consider a portable party speaker for music and announcements.
      • • Bring mats or inform participants to bring their own.

1. 1. Content Creation:

       

      • • Film clips for interviews and future promotional material.
      • • Capture testimonials from participants.

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Ideas for Future Pop-Ups

 

1. 1. Local Events:

       

      • • Research local carnivals, fêtes, and summer events.
      • • Contact organisers to offer a pop-up class or set up a stall.
      • • Event organisers are often looking for new ideas to attract attendees.

1. 1. Community Outreach:

       

      • • Align pop-ups with local community events to increase visibility.
      • • Offer special promotions or discounts for attendees to join regular classes.

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Good luck with your event! This checklist should spark your creativity and help you successfully promote your Fitness Pilates business, brand, and classes. Let me know if you need further assistance or additional ideas.