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  • The Fitness Business Blog

    Marketing For Community Class es

    Create a Buzz and Get Excited About Your Classes This Week! 🎉

    Monday is a powerful day for fitness businesses, especially across the UK! Being visible, having engaging content ready, and planning ahead can make all the difference in filling classes, driving revenue, and building community excitement around your sessions.

    Goals for This Week:

    • 💰 Revenue Growth: Drive sales and increase cash flow.
    • 🌍 Audience Building: Expand your community and attract new clients.
    • 💪 Fill Classes: Ensure maximum attendance for each session.
    • 🔄 Automate & Schedule: Streamline your marketing and class updates.
    • 📝 Theme Planning: Set a clear theme and tone to keep clients engaged.

    12 Marketing Tips to Drive Sales and Build Your Fitness Community:

    1. Send Out a Monday Newsletter
      Reach out to your clients with class schedules, exciting updates, and special announcements to set the week off on the right note.
    2. Plan Your Social Media Theme
      Decide if you’ll focus on audience-building content or promotions for a new programme. Consistency is key, so stick with a clear theme that highlights your goals.
    3. Share a Weekly Timetable
      Design a timetable graphic with class details and booking links. Post it across all platforms—Facebook, Instagram, WhatsApp groups, and even local community boards.
    4. Set Goals in Your Community Groups
      Post weekly goal-setting tips or share preparation advice in your client groups to build accountability and excitement for the classes ahead.
    5. Schedule Your IG and FB Content
      If you’re busy, get your posts scheduled! Think of engaging captions, client testimonials, and reminders to make sure your week is packed with relevant content.
    6. Utilise Instagram’s Static Posts
      With static posts getting more visibility, create eye-catching graphics and captions that highlight your classes and get clients excited!
    7. Showcase New Classes with Video
      Record a short video or go live to introduce any new classes, courses, or PT slots. Speak passionately about the benefits and get potential clients curious and excited to join.
    8. Go LIVE for Extra Engagement
      A quick live session talking about the week’s classes or fitness tips can drive engagement and remind clients of open slots.
    9. Update Your Online Presence
      Refresh your website, Google Business profile, and Google Reviews. Clients searching for classes will feel reassured when they see fresh, updated information.
    10. Post Reviews & Testimonials
      Gather recent testimonials and share them on your IG/FB stories. Add booking links to encourage others to join.
    11. Maximise Visibility Across Platforms
      Make a list of all platforms you’ll post on—like Facebook groups, Instagram, WhatsApp, and even LinkedIn. Include a call-to-action in each post to encourage booking or engagement.
    12. Check Your Booking Links
      Ensure that all sales pages and booking links work seamlessly. Remove any barriers to booking and make it as easy as possible for clients to join.

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