How to set up a pop up pilates class in the park this Summer

Every year our Fitness Pilates instructors run pop up classes in the park, on the beach, in their gardens… all as special events that their clients love!

It is coming up for the time of year to run a Pop Up Fitness Pilates In The Park now the weather is so warm and dry!
Pop Up Events are always popular locally and can bring you in new clients and customers and give you beautiful content for your social media channels and class promotions.

STEP 1: FIND YOUR VENUE- whether it be your back garden, on the beach or in a park.

• Contact your local Parks division if the local town council.
• Find out the cost and the paperwork required – risk assessment, insurance, par q etc.

STEP 2: SET THE DATE-

Get your date and time set ready to start your promotions, evenings work well and have a back up plan if the weather turns bad.

STEP 3: GET PROMOTING-

Create digital assets of videos, graphics, Facebook events, use Next Door app, promotional videos, blog posts, written posts for you websites, Google my business to push the Pop Up. You can also try leafleting in local cafes etc.

*Promote the Pop Up right up until the start time as people will book last minute.

STEP 4: PLAN- 

Get your class plan ready and let your clients know what they need to bring on the day example mat/ towel/ water. Will you use music? If so think about what sound system to use.

STEP 5: DELIVER

Turn up nice and early to set up a spot and have somewhere obvious to meet so clients don’t get lost!

• Take Par Q’s and pens for manual signing as people will turn up last minute.
• Record the class and take pictures for social media.
• Film clips for interviews and future Pop Ups.
• If you can have someone take pictures then do so.

Ideas For Pop Ups
Have you got local Carnivals, Fetes and Pop Up Summer events going on in your area?
Research and find out what’s going on and ask the organisers if you can offer a pop up class at the event or have a stall – all events organisers are looking for new ideas of things to offer at these events.

This will work amazingly well if you teach in the local community and want to do local outreach and get in front of new people.

Good Luck and I hope this sparks your creativity and help you promote your Fitness Pilates business, brand and classes.

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