How To Plan, Create & Launch Your Own Summer Club

Are you taking some time off this August but would still like to attract new clients and grow your online business?

Then plan and market your own Fitness Pop-Up Summer Club running from 1st August!
Run it in a pop-up Facebook group where you can schedule all of your workouts and posts ahead of time. Use weekly challenges and daily accountability posts to keep the group motivated and involved.
How to Plan and Market Your Fitness Summer Club
1. Define Your Offer:

• Summer Fitness Club: Offer a variety of pre-recorded workout videos, meal plans, and fitness tips.
• Price Range: Set a membership price between £27 and £97

2. Marketing Strategies:
a. Identify Your Target Audience:

• Is I for your exciting clients, lapsed members, people who follow you on social media/

b. Create Engaging Promotional Content:

• Design eye-catching graphics and promotional videos.
• Highlight the benefits of joining your Summer Club.
• Use client testimonials and success stories.
• Create tons of canvas graphics and reels.

c. Leverage Social Media:

• Post regularly on platforms like Facebook, Instagram, and Twitter.
• Host live Q&A sessions or mini-workouts to engage with potential members between now and the start date and let people join once youhabe started also.

d. Email Marketing:

• Send out newsletters to your existing email list.
• Include compelling subject lines and clear calls-to-action.

f. Early Bird Discounts:

• Offer discounted rates for early sign-ups to create urgency.

3. Running Your Summer Club:
a. Choose Your Platform:

• Facebook Group: Create a private group with clear guidelines.
• WhatsApp Group: Set up a group chat and ensure all members join before the program starts.

b. Content Delivery:

• Upload pre-recorded workout videos to YouTube or Vimeo.
• Schedule regular posts with workout links and additional content.

c. Engagement and Accountability:

• Post weekly check-ins for members to share their progress.
• Use polls and questions to encourage interaction.
• Provide daily fitness challenges and holiday workout tips.

d. Additional Value:

• Share meal plans, healthy recipes, and nutrition tips.
• Offer live sessions or Q&A sessions periodically.
• Provide downloadable resources like workout calendars and progress trackers.

g. Post-Program Follow-Up:

• Send a thank-you message to all participants at the end of the program.
• Collect testimonials and success stories.
• Offer follow-up programs or discounted memberships to retain members.

If you need help with your business join my SUPPORTERS Membership where I do daily business coaching for only £6.99 a month

CLICK HERE for details 

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Here are my ideas for generating more income during the summer holidays

1:Create an Online SUMMER CLUB

Open a pop up private Facebook group and add weekly digital workouts via Youtube or Video links worry’s you have already filmed or used in lock down. Add as many as you want per week – post weekly accountability and holiday workout tips. Charge Between £27 and £47 for the month.

2:Create a 12 Summer Offer

Create a 4 week August 121 package of a weekly face to face training session with what’s app accountability, checkin and home/holiday workout plans

3:Create an August Small Group Training Package for 3 people including what’s app accountability recipes, meal plans and home workout plans for 3 friends or advertise for a small group of people at a set time.

4:Run 7 Day Whats App coaching groups.

7 Day programmes where you add content one day at a tie and use voice notes to coach . Its so conveminat and frictionless for you and your clients.

5:Summer Corporate ideas Contact local businesses and offer summer health, fitness and wellbeing packages for staff working from home or in person.

6: Fitness LineDancing

It’s huge, Why not organise a special Live Dancing class this summer.

WANT A TEMPLATE?

Join Rachel Holmes Fitness Summer Club -Get access to amazing LIVE and On Demand workouts, fitness challenges, women’s well-being workshops and daily nutrition tips and accountability. See how it is done and copy this programme for your own participants!

Do as many classes live or on demand as you would like, use it for workout ideas, your own fitness or take me away on holiday with you. You don’t need to book a hotel with a gym all your need is your phone and minimal equipment.

Be the FITTEST you have ever been this summer and join our wonderful community for 4 weeks STARTING 1ST AUGUST . CLICK HERE FOR INFO