How do you stand out from the fitness crowd?

As you scroll through your Facebook newsfeed and check out the Fitpros you follow on Twitter, so many people seem to be doing exactly the same thing. Teaching the same classes, offering similar services.

Here are my top tips to Standing OUT from the Fitness Crowd:

1:Develop a strong personal brand. Whatever different styles or concepts you teach make sure your personal brand is strong. Identify what is different & unique about you then build your brand around that, so even if you teach the same programme as others in your area, you stand out because you have a really unique brand and presence on social media. Ensure your website fits your brand and is dialed into the customers and demographic you serve.

2.:Look outside of the Fitness Industry for inspiration. Look at Fashion, Music, Dance & The Arts, Colour trends, Personal Growth, Media/Radio/Magazines/Blogs for ideas, stimulus and motivation.

3: Bring your outside passion into your fitness business. Tell us about your hobbies and interests. Andrea Riddoch, who runs a community fitness based in Leeds, has a passion for animals and you see that in her Instagrams and Tweets. She stands out because you can see her outside passions come though into her work.

4: Think about all the big brands and personalities you love and admire. Why do you love them, what makes them special and why do they stand out for you? They don’t have to be fitness related, any brands that you follow and buy from.

5:People buy from People. If your personal brand is strong, whatever you teach or create people will come to you and become loyal customers and followers.

6:As we rely more on social media and the internet to promote our services and businesses it’s crucial to develop an authentic and passionate brand.
Let me know what you think?

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How do you stand out from the fitness crowd?