This weeks workout workshop – Click above for Posterior Chain Mobility and Stretch Workout – Ideas for your mobility section.
Every business needs to have a weekly strategy for acquiring new customers. You can be the most amazing teacher with fantastic teaching skills, a wonderful rapport with clients, get amazing results for your class members, but if only a few people know about you, your business may struggle to be financially viable…….you have a hobby not a business.
Even if your classes are busy clients drop away naturally for many reasons so it is crucial to design an ongoing plan that you implement daily/weekly to acquire new business.
Randomly posting on Facebook or Instagram is going to have little effect these days as the Facebook algorithm has changed so a social media marketing plan and strategy is required.
Here are my top tips to consider – Let me know what you think 🙂
**Traditional Marketing
1: Flyers and Posters – Personally speaking I haven’t printed flyers or put posters up locally for years as the return on the investment (ROI) was negligible BUT if it works for you then continue to do it. Ensure your printing is high quality, branded and has a specific call to action. e.g A free class or discounted coupon/contact you on Facebook or add an email to your mailing list.
2: Network with other local businesses.
Make a list of local businesses that attract a similar demographic, contact and trade promotional information.
3: Offer to do talks for local groups.
The W.I, local business groups, networking groups, mums groups are all up for free talks. Contact and offer to do a free talk. Get in front of your target market so potential customers can meet you where they are at.
4: Local printed papers and newsletters. Personally, I used to do this but over the last 8 years the ROI has been negligible with very few customers coming due to seeing the class info in local mags. BUT if you have a very active local magazine and the cost is reasonable it could be something to consider.
**Need To Reboot Your Classes, Get A Ton Of New Customers or Are You a New FP Teacher?
If you are a new FP teacher/Need to reboot your business/Get New Blood Into Your Ecosystem then a FREE launch event is a great way of people trying your class.
Hire a venue, create a huge buzz on social and LAUNCH. Sign people up on the day for your following course.
**Your Avatar
Who Are You Trying To Attract?
Can you describe who you want to teach – age/sex/demographic Once you nail this it makes it so much easier to speak to your “ideal client” via blogs, adverts, posts, Facebook Lives etc.
***Where do you want your business to fit in locally?
Are you going to be the most expensive or the cheapest. Do you want to charge for courses, block bookings, sign off cards or PAYG?
From a cashflow, busines building and security perspective PAYG is unpredictable and an unstable way of operating.
It’s exciting times for all exercise and movement teachers as the demand for classes increases all the time
Of course, there is huge competition but you can really break through and create a beautiful brand and business that fits in with your lifestyle and financial goals.
Work smart.
Do your research and don’t price yourself or your services low.
For more help with your Fitness Pilates business building and marketing add your email to my business newsletter
And look out for the new Rachel Holmes Fitness Business Mentoring Course coming soon.
Have a wonderful week
Love Rachel xxx
***Course Updates and Reminders****
ARE YOU TEACHING THE LATEST FITNESS PILATES INFORMATION?
As you know with FP there is not an obligation to upskill and do more training to keep using the Fitness Pilates name BUT please, it is so important that you stay updated with everything new. Kelly and I are constantly tweaking and adding new components to FP and it’s imperative you are not teaching older and outdated information.
I have created a road map below showing you each online course and where it fits in with your learning – I really hope this helps which course is more beneficial depending on where you are in your journey.
Did you qualify with me many years ago or feel like you need a refresher? Click for information on the FP REFRESHER course book today and start your new classes soon.
Fitness Pilates Pathway
Step 1 QUALIFY AS A FITNESS PILATES TEACHER
Start teaching and gaining experience.
Step 2 UPDATE WITH FITNESS PILATES FOR ORTHOPAEDIC CONDITIONS
As you gain experience up skill and educate on common orthopaedic conditions that clients will have who attend your classes so you know the do’s and don’t of common conditions.
Step 3: WOULD YOU LIKE TO OFFER MORE SPECIALITY FP?
3 directions
A.Teaching Fitness Pilates To Children
B.Advanced Fitness Pilates For Pre and Post Natal.
C.Fitness Pilates Personal Trainer and Small Group Certification.
Step 4 – Teach A Greater Depth and Add A Wider Service To Your Business INCLUDING OFFERING AN ONLINE COMPONENT TO YOUR CLASSES.
Include A Women’s Health Programme Live Or Online To Compliment your FP LIVE Classes.
Serve your women on a deeper level become a Fitness Pilates Health Coach and include nutrition, lifestyle, hormonal balance, stress reduction. mindset coaching and motivation.
Take the online Fitness Pilates Health Coach – This is our Flagship Course.
I hope that helps and of course please send us a message via the messenger app on Facebook if you have any questions or post in the Fitness Pilates Instructor Facebook Groups CLICK TO JOIN
****My Other Newsletters*****
NEW BUSINESS BUILDER – This is a new newsletter and its for all Professionals who want to grow their business and get new customers into classes.
* Do you want to grow your fitness business online?
Sign up for Rachels FREE new business newsletter.
This is for all Fitness Professionals who want to create more income and build a successful and sustainable fitness business.
The C2GO Newsletter for all GROUP Exercise Teachers comes out every Thursday click here to add your email. CLICK HERE TO JOIN
Kick Start 2019Newsletter – Get 15% Discount on all of my Kick Start Courses, Products, Programmes & Events when you sign up to the KICK START 2019 Newsletter.✅Womens Health & Wellness Workouts & Fitness Nutrition & FoodLifestyle CLICK HERE TO JOIN
*Remember to book early for your prep and reading time*
Choreographytogo is the official Level 3 Pilates Provider for Virgin Active Health Clubs
1/2/3 March – London Barbican Virgin Active
5/6/7 April – Manchester Salford Quays Virgin Active
10/11/12 May -Nottingham Virgin Active
21/22/23 June Guildford
27/28/29 September London
22/23/24 November Birmingham
CLICK HERE for all the course information and booking
Another Big Achievement at Choreographytogo This Week! We are thrilled to celebrate Helen Wilson and Sue Wakefield, who have officially become the first-ever certified Fitness Pilates
Good Morning Team! I hope the snow hasn’t disrupted your classes too much this week! It’s been incredibly heavy here in Derbyshire, which reminds me—it’s always
We are thrilled with the messages coming in from our Fitness Pilates Summit Event THANK YOU to all of you wonderful people 🥰 We can’t
We are proud to announce that our Fitness Pilates Reformer Certification is endorsed by National Governing Body EMDUK ✅OUR NEXT COURSE is running on Friday
PRESS RELEASE Big Achievement: First Graduate of the Fitness Pilates Reformer Course. We are thrilled to announce that our very first learner, Helen Wilson, Helen
Launching the new YMCA Level 3 Award Menopause Qualification Be the first in the UK to gain your Level 3 Menopause Practitioner qualification. Delivered online via Zoom,
