The Fitness Pilates Blog

Fitness Pilates Instructor Newsletter 17th June 2024

Are you running a Fitness Pilates Summer Solstice Class this week?

It’s not too late to plan a Live Pop Up/ Outdoor (If it doesn’t rain) or a ZOOM Masterclass.

This is how I plan a special masterclass or event and I thought it might be helpful for you and inspire you to do similar.

Tips on Promoting a Summer Solstice Fitness Pilates Class

Leverage the Unique Theme

1 Highlight the Occasion: Emphasise that the class is celebrating the Summer Solstice, the longest day of the year, which is perfect for a rejuvenating FP experience.

2 Special Theme: Pure Energy has releases a lovely Balearic Beats album perfect for a SS Class.

Marketing Strategies

Social Media Campaign:

◦ Countdown Posts: Start a countdown to the event with daily posts and how people can book.

◦ Engaging Content: Share the benefits of FP and how it aligns with the themes of renewal and energy that the Summer Solstice represents.

◦ GO LIVE on social media: Do a live video explaining what participants can expect and why they should join.

Email Marketing:

◦ Exclusive Invitations: Send out email invites to your existing client base.

◦ Highlight Benefits: Include information on the benefits of participating in a Pilates session on the Summer Solstice.

◦ Early Bird Offers: Provide special discounts for early sign-ups LAUNCH Your Early Bird TODAY.

Collaborations and Partnerships:

◦ Local Businesses: Partner with local health food stores, wellness centres, and cafes to promote your event.

Community Engagement

Local Events:

◦ Flyers and Posters: Distribute flyers and put up posters in community centres, libraries, and cafes. Remember to add your event OQ code for ease of booking.

Community Involvement:

◦ Charity Tie-In: Consider making the event a charity fundraiser, which can attract more participants and local support.

Enhance the Experience

Sunrise or Sunset Session:

◦ Timing: Schedule the class to make the most of the natural light and create a magical experience –

◦ Photography: Hire a photographer to capture the event and share these visuals on your social media and marketing materials.

Special Offers:

◦ Goodie Bags: Provide participants with goodie bags containing small fitness accessories, healthy snacks, or discount vouchers for future classes.

◦ Follow-Up Classes: Offer a package deal that includes the Summer Solstice class and several follow-up sessions.

Creating Buzz

Pre-Event Engagement:

◦ Teasers: Post teaser videos or images of the location setup, instructors preparing, and any special features of the class.

◦ Client Testimonials: Share testimonials from clients who have benefited from your Pilates classes

Post-Event Content:

◦ Recap: Share a post-event recap with photos, videos, and participant testimonials.

◦ Future Events: Announce future events or classes to keep the momentum going.

By leveraging the unique aspects of the Summer Solstice and employing targeted marketing strategies, you can attract a wider audience and create a memorable experience for your participants.

Well done and welcome to our new Fitness Pilates instructors from their Friday and Saturday live training on Zoom, what a brilliant group and we can’t wait to see your classes launch in the very near future! See our next training date in August here

Happy Monday
Love Rachel xx

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