Thursday 14th December Business Briefing
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Good morning.
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Good morning.
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Happy Thursday.
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We are seated today because for some reason my stream yard wouldn’t connect over there.
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So here I am.
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I’m live seated.
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Let me know that you are there.
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Let me have a little comment.
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There’s seven of us.
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Wow.
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Give me one minute.
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Let me just turn the music down.
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I don’t never think I’ve got as much energy.
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I’ll be honest.
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i never think i’ve got no whiteboard today over there oh morning who is present and correct this morning i never feel that i have as much energy when i’m sitting down but anyway here we go give me a thumbs up let me know how everything sounds looks feels um i have thoroughly enjoyed this week’s briefings i’ve loved doing elevate your thinking
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And we are on day four of Elevate Your Thinking.
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We’ve done… Good morning, DeVilles.
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Good morning, everybody.
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Good morning.
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Howdy, Courtney.
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We’ve done some… I think we’ve done some good work this week.
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We focused on looking at your business.
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Where do you want to be in a year’s time?
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And I asked you three big questions yesterday.
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Jamie, did you answer those questions yesterday?
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So number one is looking back on 2023, what worked?
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What
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bought you joy, what bought you finance, what worked.
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The second thing to think about is what didn’t work.
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And I don’t think it’s a negative, it’s actually a positive.
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But if you look back on everything that you’ve launched, things that you’ve tried, what didn’t go to plan,
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And then having a real objective look at that.
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Was it because of something, i.e., was it the market not ready?
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Did you market it effectively?
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Was it the wrong price point?
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Was it the wrong time?
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Was it the wrong room?
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If you can look at things objectively and then you can make an informed decision, can’t you?
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Whether or not you take that project forward into 2024 or you shelve it and it goes into your ideas book.
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And then if you look at everything over 2023, what do you need?
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Where do you need help to get you to where you want to be in a year’s time?
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do you need accountability do you need a business coach do you need help with tech do you need a course educational course what do you need and then you can stop being overwhelmed and spinning your wheels you can decide okay you can make a proper blueprint and a plan of where you want to go in 2024 and I think it’s the end of the year everybody’s frazzled you’ve got we’re all being pulled in millions of different ways so it’s kind of hard to have clarity of thought but if you can
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have a mission of where you want your business to be and just think of in a year if we’re sitting down here right now in a year’s time good morning amanda how do you want your days how do you want to be spending your days what don’t you want to be doing and what do you want to be doing and if you’ve got projects on the table we’ve been doing this a lot in fitness business academy if you’ve got projects that you’re launching you again identify from a revenue perspective
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Is this business something that is going to be a slow grower and it’s going to take a lot of time and energy to go to get it to where you want it to be in a year?
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Or is it something that is going to cash flow really, really quickly?
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And the last thing I’ll say on that is pricing, because we’ve talked a lot about pricing over the last year, is when things are low priced, you know this.
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You have to have volume.
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You’ve got to get a lot of sales.
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So if it’s something that’s £3, £4, £5, £10, anything like that, like a class, you know, you’ve got to have a lot of people coming through the door if it’s an app, if it’s a membership, because there’s a lot that goes into behind the scenes.
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You’ve got to do a lot of admin, a lot of tech, blah, blah, blah.
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So, again, look at your pricing.
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Would it be easier to get less people but charge them more?
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Good morning, Mel.
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Again, would that be better?
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Would that be easier from a marketing perspective?
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And these are all questions, you know, where everyone is in a really different space with their business.
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So it’s, again, thinking how you want this to look.
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and feel and where you are and your marketing and what you’re charging.
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And then you can make a proper plan for it.
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So I hope that sort of elevate your thinking has helped you this week.
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So we’ve done public speaking.
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Have you managed to go live on your socials and have you done some public speaking?
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Let me know.
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Did you create any talks?
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I can’t recommend this enough.
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If you are wanting to get into corporate or you want to do workshops or you want to do presenting,
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At the moment, the events, I’m looking yesterday, I did a full sort of research recce on all different events that are happening in the UK in 2024.
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And I don’t just mean fitness events.
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I mean, there are business events, local business events, national events, there are festivals, there are
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parenting festivals there are well-being festivals there are festivals for women there are I mean there’s just so many there’s just just google it give yourself 20 minutes today and just google events in your area events locally there’s just so much after I think after the pandemic you know we had a couple of years of of up and down with events but I think
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I think live events, and I’m investing heavily in live events.
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We’re doing more.
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We’ve got Guilford.
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We should have the Champneys things out today.
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And I do think people want to come together and have a nice experience.
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So how does that relate to you?
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Twofold, it relates to you that you can put an event on, a local event, a national event.
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I’ve always talked about event marketing.
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You know that doing workshops and talks, it’s a fantastic way of elevating you and your brand and your business.
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Yeah, it’s 100%.
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it’s such a good idea in fact I’d like to do that um we’ve been talking about it with the advanced instructors who did the presenter course whether or not to do like a an event a zoom event to practice speaking but for you as a business owner whether you’ve got an online business whether you’ve got an offline business or both having something some
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kind of event workshop that you invite people to.
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It elevates your status.
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You know, it makes you more credible.
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It brings you in revenue.
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It’s a great, it’s fantastic for marketing your services.
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But that aside, there’s so many events that you could be pitching yourself to.
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And I think because the word of the last two years or the two words, well-being and wellness, if you can offer events, that could be a corporate event.
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You might go and do 20 minutes of a well-being.
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You might do 20 minutes of a stretch.
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You might just talk about common sense, well-being, tips, whatever.
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You know, you could create something.
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Yeah, it really is so powerful, Amanda.
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And I think if you are, if you, it just, there’s no downside.
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It’s all upside for you as a business owner and instructor.
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You can create a presenter pack.
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You can craft your talks.
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You can put your workshops together.
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And you can literally pitch all these people.
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And it could be local.
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It could be national.
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Why shouldn’t it be national?
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Pitch in.
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All of the big festivals now, music festivals, have a fitness element in there.
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You know, it’s amazing.
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Why shouldn’t it be you doing that?
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Think of the coverage.
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Think of the PR.
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Think of the marketing.
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And again, it’s about elevating your mindset and your thinking.
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You might be thinking, oh, I couldn’t do that.
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Yes, you bloody well could.
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You absolutely could.
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Why would it not be you?
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Why not you?
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You all see events and workshops and all things that are happening.
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And you might see other instructors doing it.
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But usually it’s because they’ve pitched.
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They’ve had the balls to ring up the organiser
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Or they have been crafting their social media.
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You know, this is why going live on your socials.
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And really be prevalent on socials with who you are being authentic, videos and reels, so that you are visible.
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So if you are thinking about getting on stages and speaking, people are going to come to your social media and they’re going to look at your social media and they want to see examples of that.
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So Tuesday or Wednesday, whatever day it was, where I encourage you to do a talk, keep going with that.
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And I know that this is really busy at the moment.
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Social media is just so busy with Christmassy things.
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But, you know, that consistency of you speaking on your social, people will see you even if they don’t comment.
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And that’s the big comment that I get.
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People say, well, nobody’s watching, nobody engages, blah, blah, blah, blah, blah.
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But there are people watching.
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There are people looking at what you’re doing.
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And when you send a presenter pack or you pitch something,
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they’re going to come looking at your, they’re going to come looking at your socials.
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And if you’re there, you know, prevalent, visible, they’re going to pick you.
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Starting small, presenting in my new recovery room.
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Yes.
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Which will be, we need recovery.
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I feel like I need the recovery room now.
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I run events for years.
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Dance and fitness will be, I definitely think so.
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It is hard work.
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I do think that running events is, it can be scary because it’s a risk.
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But, you know, there’s ways that you can mitigate that risk.
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So I’ve been reaching out this week to all different organizations for sponsorship.
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Why not?
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I’ve got a big audience.
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I’m online all the time.
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You know, you want your brand in front of people.
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And I’ve created a pitch deck and I’ve created some nice slides and I’ve sent it out to all sorts of different people.
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And interesting people have come back and said, yeah, I’m interested in this.
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Who knew?
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You just have to do the pitch.
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And again, a part of this whole week of elevating your thinking is.
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We get ground into just doing the same things day in, day out.
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I know that.
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We all do.
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Why don’t you have an hour or a couple of hours a week where you just don’t do the mundane stuff?
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You reach out to people.
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You send emails.
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You send pictures.
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You do some research.
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You create a nice bio, a headshot.
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You come up with your talks.
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And then you send it around to all different people.
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You make a list of 25 HR managers in your area.
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Send them your well-being ideas.
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Are you doing a well-being day?
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in your business what about this i’d love to come and do a pilates mobility fill in the blanks send them your ideas send them to 25 people 50 people 100 people you’re going to get a bite aren’t you somebody’s going to come back and say oh i’m interested in this but if you don’t pitch if you don’t send things out nobody’s going to know so maybe have a session hi okay
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dangerous sitting here because logan can come and run at the side of me um you have have some time in the week where you just you just do some cold outreach you push out to different people you ask for sponsors you reach out to local businesses you fill in the blanks putting yourself out there and with no with no sort of um
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expectations of what comes back.
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Often you’ll send things out to people and hear nothing.
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And then four months later, you get a message from someone, oh, you sent me that, you sent me that pitch.
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And they’ve been watching you on social media for the last four months.
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And then they go, actually, I’m doing a wellbeing festival.
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Would you like to come and do the yoga there?
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So this again is, these are what I would say, these are like long, sort of long tail.
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You just push them out there.
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And maybe that’s just something that you do monthly, weekly.
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I do it weekly.
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I try and drum up business, send people.
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The good thing with things like LinkedIn now, I mean, LinkedIn blows my mind, the reach that you can get out there with B2B.
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you know, go on LinkedIn, have a look at events and wellbeing and all the events around the country.
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See what kind of timetables they put on, see what kind of offers they have, what they do, what their last year’s timetable was, and then just pitch something.
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Why not?
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Again, this really helps with elevating your thinking.
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You know, it’s scary to send things off to people, but what’s going to happen?
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What’s the worst that can happen?
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They don’t respond.
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Big deal.
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Send out more.
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You know, anybody that’s an event organizer is looking for well-being and wellness.
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They’re looking for somebody like you that’s got superpowers, that’s an amazing personality, that’s got great skills, great people skills.
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You’re a fantastic asset to somebody’s business.
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And again, standing on somebody’s stage, it just will skyrocket your status and it will help your business so, so much from a PR perspective as well.
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So something to think about.
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It’s Tech on Thursday.
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So a couple of questions.
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Have you noticed with StreamYard?
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Yeah, absolutely.
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Yeah.
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If you’re not prepared to buy a ticket and spot, that’s a really good point.
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Have you noticed that StreamYard, something that’s awesome.
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I’m going to do this tomorrow.
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Now with StreamYard, I don’t know if it’s just with the basic or it’s with the full package, you can now download your audio.
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So after this video, I can download the video, I can download the audio, and I can download a transcription, wow, of this chat.
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That’s amazing.
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So I can download the transcription.
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I can then feed that into ChatGPT to make it look even nicer.
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And then that can be a blog post.
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That can be a post that sits underneath this video in the membership area.
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So now you have got…
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You’ve got the video, you’ve got the audio, and you’ve also got a transcription.
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How cool is that?
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Have you noticed?
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Let me know if that would be helpful to you.
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I’m going to look at that in a second.
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I’m looking at my whiteboard over there.
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The second thing is Instagram now has opened its API, which means that you can live stream using your desktop app.
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into Instagram.
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Has anybody done it yet?
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You’ll need the stream key, so it depends whether you’re using StreamYards or StreamLabs or OBS.
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You pick up a stream key from your software, you put it into your Instagram desktop, and then you’ll be able to stream live from your desktop.
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I’ve not tried it.
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It’s on my list in the morning to do.
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So I shall do it later on this afternoon.
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So that’s a cool piece of tech news.
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But for me, StreamYard just gets better and better and better.
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There’s just so many things now that you can do with this.
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The other thing that you can do if you are live streaming into your website, you can use the on-air webinar feature, which is on StreamYard, and you can actually get the embed code.
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Gemma, have you done that with yours now?
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You can take the embed code of the video, and this can be a pre-recorded video or it can be a live video, and you can put that code on your website.
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So it’s going to pop up.
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Everybody can go to the website.
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They can access your talk.
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Yeah.
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Honestly, it’s not complicated, Fiona.
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It’s pretty straightforward.
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I’ll do some demos.
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I’m going to play with it this morning and do some demonstrations.
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But tomorrow for the briefings, what I will do is I will do that.
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I’ll embed this link into the membership area and you’ll be able to go to the membership area.
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And we’ll give it a test tomorrow so you can see actually how it looks and feels.
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So there you go.
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Big things.
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Elevate your thinking.
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Get yourself on stages.
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Create a pitch deck.
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Create your work.
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Create your talks.
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Create your workshops.
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And then just start to pop those things out.
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I mean, people pitch me every single day.
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Somebody sends me something.
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all the time it’s part of business life don’t be afraid of doing it and it’s when you’re pitching something when you’re pitching yourself your services to be a speaker or a host
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You know, you’ll have 99 no’s.
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If you send it out to 100 events, 99 no’s.
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And then you’ll have one that will say yes.
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Yeah.
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Let me know if you do it.
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I’m really interested to know if these elevate your thinking this week has really helped you.
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I hope it has.
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All right, guys.
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I’ll be back.
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I’m doing a back to basics session for the Fitness Business Academy today.
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So what I’m doing with Fitness Business Academy, you can pay as you go and jump into any of these workshops that I’m running online.
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Or you can join the Fitness Business Academy and you can get access to all of them and the back catalogue as well.
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So this week, today, half 11, it’s about looking at all of the pillars of your business and then working out what do you need to do to build that pillar so that’s supporting your business.
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And that’s always the key assets of your business, your website, your social media, your sales, your marketing, your email marketing, your outbound, etc.
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We’re going to cover that all today.
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Really got my head around some tech.
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I’ve stuck with Zoom for the last three years and ignored everything else.
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I get it.
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I absolutely get it.
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All right, guys, I hope you enjoyed that.
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I always feel that I’m in a different mode when I’m sitting down.
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Did you enjoy that?
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Was that cool?
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I hope it was.
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Let me know in the comments if you are joining me at 11.30.
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I’ll see you then.
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If you want to grab the presenter course, let me know.
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It’s on offer till 7.
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Oh, and your free class today, 12.30.
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It’s a mobility workshop.
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And I’m going to share with you five mobility flow routines.
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So it’s kind of classy, workshoppy type thing.
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And it’s free as a supporter.
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All right, gang.
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I’ll see you later.
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Have a lovely day.
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Thanks for tuning in.