Monday 12th February Business Briefing
Video Details
Notes / Rachel's Recap
- Monday Motivation: Rachel starts with a burst of energy and positivity, expressing her love for Mondays and the fresh start they represent after the weekend. She encourages viewers to share how they spent their weekend, promoting engagement and community feeling right from the start.
- Half Term Considerations: Recognizing the potential impact of school holidays on class attendance, Rachel advises fitness professionals to target audiences who are available only during term breaks, such as teachers and those who work in education. This strategy aims to mitigate the usual drop in attendance by inviting a new segment of participants to classes.
- Promotional Strategies: She suggests making the most of the half term by promoting fitness classes to those who might be looking for activities during their break. Rachel emphasizes the importance of marketing and social media to attract these individuals, highlighting the opportunity to fill classes with new attendees.
- Social Media Planning: Rachel revisits the topic of social media planning, stressing the necessity of continual engagement with marketing strategies to maintain business momentum. She likens the need for constant reinforcement and motivation in business to the approach used in personal training and nutrition coaching.
- Weekly Themes for Engagement: She encourages setting weekly themes for social media content, such as well-being, with daily posts covering different aspects like sleep, nutrition, hydration, and stress management. This approach not only provides value to the audience but also positions the social media channels as go-to sources for useful information.
- Community-based Promotion: For local community instructors, Rachel suggests utilizing the half term as a theme to promote fitness classes, encouraging people to try something new. This targeted promotion can help fill spaces in classes and introduce fitness routines to new audiences.