How To Create Pop Up Whats App Programmes 8th July 2024

Summary “WhatsApp Workshop” Video by Rachel Holmes

Overview

Rachel Holmes discusses how to leverage WhatsApp for business purposes, specifically for fitness professionals. The workshop focuses on creating short, manageable programmes that are easy to sell and deliver through WhatsApp, emphasising convenience and personalisation.

Key Points

1. Using WhatsApp for Business:
   • WhatsApp is frictionless, easy to use, and widely adopted.
   • It allows for quick communication and delivery of content without the barriers of logging into websites.
   • WhatsApp groups can be used to deliver 7-day programmes effectively.
2. Creating Programmes:
   • Programmes should be short, typically around 7 days, to make them easy to market and complete.
   • The focus should be on convenience, providing value, and personalisation through voice notes and direct communication.
   • Examples include fitness challenges, nutritional kickstarts, and specialised fitness routines (e.g., for golfers, beginners, etc.).
3. Content and Deliverables:
   • Use Google Docs to create shopping lists, prep documents, recipes, and daily accountability posts.
   • Deliver content through PDFs and voice notes to keep it accessible and engaging.
   • Use ChatGPT for generating meal plans and recipes quickly and efficiently.
4. Marketing and Selling:
   • Market the programme intensively over a few days using various methods like social media posts, live videos, and newsletters.
   • Emphasise the exclusivity and personalised coaching to attract sign-ups.
   • Price the programmes reasonably to reflect their value and ensure participant commitment.
5. Implementation Steps:
   • Decide on the programme’s focus and create a structured timetable.
   • Prepare and organise content in advance to streamline delivery.
   • Use tools like PayPal or Stripe for payment processing.
   • Engage participants with daily interactions and feedback to build relationships and trust.
6. Practical Tips:
   • Start small with manageable group sizes (e.g., 10 people) to maintain quality and personalisation.
   • Iterate and adjust based on feedback and performance.
   • Leverage technology like ChatGPT and Google Docs to create and manage content efficiently.

Rachel concludes by encouraging viewers to take action, emphasising that starting and gaining experience is crucial for success in building an online fitness business.

Step-by-Step Guide to Implementing a WhatsApp Programme

1. Plan Your Programme:
   • Decide on the theme (e.g., 7-Day Core Challenge, Nutrition Kickstart).
   • Outline the daily activities and content.
2. Create Content:
   • Use Google Docs for lists, recipes, and daily posts.
   • Record videos and upload them to YouTube as unlisted or Vimeo for controlled access.
   • Generate meal plans and other materials using ChatGPT if needed.
3. Set Up Your WhatsApp Group:
   • Create a WhatsApp group and prepare introductory messages and guidelines.
   • Plan the schedule for posting content and interacting with participants.
4. Market Your Programme:
   • Promote on social media, through newsletters, and live sessions.
   • Highlight the benefits, convenience, and personalisation of your programme.
   • Set a price and create a payment method via PayPal, Stripe, etc.
5. Deliver the Programme:
   • Start adding participants and engaging them with introductory messages.
   • Post daily content as planned, including videos, PDFs, and voice notes.
   • Encourage interaction and provide personalised feedback.
6. Follow Up:
   • Collect feedback through a final questionnaire to measure progress.
   • Use the results for marketing future programmes.
   • Consider offering follow-up programmes or memberships for continued engagement.

By following these steps, fitness professionals can effectively use WhatsApp to deliver valuable, convenient, and personalised fitness programmes.