Friday 15th December Business Briefing
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Exercise nine in four, three, two, one.
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Good morning, everybody, and happy Friday.
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We made it.
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Briefing is live.
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take attention good morning ah there’s seven of you there sorry we’ve had um we’ve had a cyber attack on on choreography to go today um really i noticed that the site was really slowing down yesterday and i was editing it and i couldn’t work it out and pain in the bum i was thinking what is it my computer and um and then i’ve just it went completely down this morning
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Yeah.
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It just completely went down this morning.
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And I couldn’t get on.
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We’ve had like a cyber attack.
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So all these spam accounts have come to the site.
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They’ve not managed to sign everything.
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But it’s like it’s made the server crash.
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So Studio Live came back up.
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And then I don’t think that Choreography To Go has come back up yet.
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So let me know if it has or it hasn’t.
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But I’ve put all the links in all the groups.
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So I’m just wait a second for everybody to find me.
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And then we can jump in.
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Last day now that I’m going to post in the old supporter Facebook group.
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So it’s been five, it’s been nearly six weeks, actually, since we started the new supporter group.
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I’ve emailed everybody a million times.
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I’ve posted loads of times.
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Yesterday, I DMed, there’s still 140 people in the old group.
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and i dm’d as many as i could to say look it doesn’t you don’t have to come but if you can cancel your direct debit so i can close this group i mean it’d be great if you come and join the new supporters but you know it’s not a problem if you don’t want to but there’s no point paying facebook anymore because i’m not going to be doing anything here um and i dm’d so many people and loads of people that i know really well and everyone that messaged me back went oh i’ve been meaning to do it i’m sorry
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So it just shows you sometimes you have to just reach out and say, look, I really want to close this down before I go away.
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Watching from my sickbed.
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Yeah.
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Did you?
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Oh, you got me on there.
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That’s good.
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Good morning, Claire.
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So it’s, you know, you think and I use this illustration for everybody.
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You think that you are blind.
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saturating people with your information you know when you are putting putting content out there i know i sometimes think oh surely everybody must have seen this and you just realize that they’re not when i dm’d people yesterday loads people came back to me and said oh i didn’t even know i didn’t know you were doing this it just shows you we have this so much noise
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on social.
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So much noise that, you know, you’d be surprised how much content you need to put out there in different ways.
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And again, it’s so clear.
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Some people watch a video.
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Some people never watch a video.
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Some people watch, see a text or a post.
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Some people see a graphic.
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It’s again, it’s why you need to, you have to have all three of those
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modes of communication, email communication, WhatsApp communication.
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It’s such a lot.
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I know it’s such a lot.
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But again, it just shows, you know, and these are people that are paying to get the information.
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It’s not like I’m spamming them.
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They want the information.
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They’re part of the supporter group.
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So it does show you.
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And then yesterday, reaching out to people.
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Of course, it starts conversations then.
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And people say, oh, I’ve not been, you know, I’ve not been well or, you know, I’ve been my business is going in a different direction.
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Or some people said somebody said, I’ve just stopped teaching.
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So it’s actually although it was it was very time consuming, DMing everybody that I could.
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And then I didn’t realize, morning Emma, Facebook only allows you to DM so many people and then it stops you, didn’t it?
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So people were coming back to me with the questions and I couldn’t carry on the conversation because Facebook stopped me.
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But, yeah, and that’s good as well.
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I think, you know, sometimes we think that these, the WhatsApp groups and the Facebook groups and things, you know, they can be very, very time consuming, as you know.
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They are very, very time consuming.
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But you do get a lot of intel from them and you really work out what your clients and your customers are struggling with and what their problem and what they’re.
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find it overwhelming or they can’t do.
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So there’s such good research.
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Good morning, Amanda.
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I tried to put my post on stories as well.
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Yeah, it’s so true, Sally.
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Some people only look at stories.
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I always used to be a story person and I never look at stories anymore.
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Some people look at the feed.
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Some people look at an email.
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Some people get all their information in the WhatsApp group.
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Everyone’s so, and I think as a self-employed person,
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All of us.
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This is what’s difficult, especially with what we offer, because you just have to you have to do so much communication for people to say, good morning, Mel.
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How are you?
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Don’t get close.
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I need to get my roots done.
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Good morning, Fitness Jill.
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How’s your mom?
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How are you getting on?
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That’s tough.
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I hope you’re OK looking after yourself and your mom’s all right.
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We’ve had a really good week this week.
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I feel I feel like I’ve delivered.
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reasonably good speeches every day um and I think hopefully it’s brought you a lot of value and I really hope that you have um it’s inspired you to play a bigger game and think bigger think bigger um
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One of the biggest takeaways this week, I think, is is showing up and speaking.
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And I do think this is probably one of the things that if you can bring that into your business, especially those of you that want to do workshops, tutoring, education, corporate.
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Yes, it’s fun.
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You know, yesterday I did a dancing in my Christmas outfit.
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Feliz Navidad song is great, gets loads of views and it’s fun and exciting.
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But I need to temper that with more business information.
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You know, half of my business is around business, business training, business coaching.
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So there needs to be a balance.
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And I think if you are looking to do corporate and so many people said that you want to do that, then you’ve got to show up as that as well.
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People need to see you speaking.
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They need to hear that you know your onions.
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And I’ve got to say a massive big up again to Kat because I saw Kat’s video yesterday.
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She spoke on healthy habits and well-being for Rolls-Royce yesterday.
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I’m so proud of her.
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Kat, I’m so pleased for you and proud of you.
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And she was there in front of 200 people speaking.
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And that was, again, because I said yesterday, and I can’t illustrate this enough, that that was a decision she made.
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Right, I’m going to go after corporate well-being, wellness, menopause, things.
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And she just went for it.
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And she just knocked on all those doors.
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And she did all those speeches.
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And she showed up on social media doing talks.
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And she, you know, every day we have an opportunity.
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This is what I love about what we do.
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Every day you wake up and it’s design your own life day, right?
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What do you want to do?
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I want to do corporate.
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OK, let’s go make a plan, put the plan into action, do the due diligence.
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You know, that’s important.
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You’ve got to do the due diligence.
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And this is why every day this week I’ve asked you those three questions.
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Number one, what worked this year?
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Write them all down.
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Number two, what didn’t work?
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But what did you learn from it?
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Number three, where do you want to go in 2024 and what help do you need to get there?
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Do you need accountability?
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Do you need some business help?
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Do you need some extra tech?
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Do you need to do some business investment?
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Do you need to just keep showing up in a slightly different way?
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Do you need to change your image a bit?
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Do you need, if you are looking for corporate,
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then we need to put some corporate style content out there, written posts, get yourself on LinkedIn.
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There’s a ton of reach on LinkedIn.
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If you are showing up on LinkedIn with an opinion, with tips, with, you know, with good, the thing on LinkedIn is if you’ve got good knowledge to share and you all have, share it over on LinkedIn because it can be a bit dry over there.
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So if you, you know, you’re popping up with and you’re positioning yourself for corporate, definitely LinkedIn is the way to go.
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But yeah, it is great, isn’t it?
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Oh, thank you.
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Successful saying it helped you on the mend.
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Oh, that’s good.
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I’ve been sending my members a personal thank you and happy Christmas.
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It’s taken ages.
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You know what?
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It does it.
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And I think this I call that hand to hand marketing.
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It’s like hand to hand combat.
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You send all personal messages.
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Again, it’s very, very time consuming.
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But yesterday it was very time consuming.
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Don’t get me wrong.
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um and of course some people just completely ignore you which is fine um you’ve got to expect that but lots of people wrote back with interesting things and then loads of people cancelled and managed to join so you know i’ve hit my target i’ve got i had a target of people joining the new supporters and i’ve hit that so i think it’s although it’s been very hard it’s it was worth it so you know set these little targets
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And that brings me on to, again, where are you going with your online fitness businesses?
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You know, if it is your own website, if you do want to be streaming in, you know, it is that rough.
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It’s hard when you make a change.
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It’s rough.
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And people come with you and people don’t.
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There’s a lot of admin and it’s all a mess.
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But then you come out the other side and then you boom, you get going, don’t you?
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You push forward and you push ahead.
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So I just let me bring my little whiteboard in.
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So again, very much elevate your thinking.
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Think about what you’re doing, what you’re offering and where, how you want to show up.
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I know.
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Absolutely.
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I mean, I’ve got massive targets again for next year, huge targets for next year.
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And I hope you have.
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I believe one of the biggest skills that you have, we all have, is this ability to
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to speak, to present information, to build communities, to inspire people.
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I really do.
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And I think that can be taken into so many different sectors.
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I think we have, we’re in an industry that traditionally is not a particularly well-paid industry.
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We know that.
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It’s hard.
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It’s hard, hard, hard.
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You know,
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Again, my best friend works for a big company in Darbyshire.
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She’s got a great job.
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She loves it.
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She works from home four days a week.
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You know, every day the wellbeing person contacts her and, you know, she’s had a new desk and she’s got a special ergonomic chair and, you know, everything is, every single thing she’s so looked after.
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And, you know, so it’s just the most amazing job that she has.
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And, you know, they have all this well-being stuff comes to them on a daily basis.
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Women in the menopause and they have they have internet.
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They have like an intranet thing where they have classes and, you know, there’s fitness coaches on there doing stuff.
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And it’s all very average.
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And I think there’s a massive opportunity for us to cross over into other sectors.
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Do a little bit of due diligence.
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Yeah.
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Hey, do a bit of due diligence.
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Show up.
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Maybe change a little bit of what you’re putting out there.
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You know, put more educational stuff out there.
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You’ve got to position yourself as if.
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I need to do a live today, but feeling so rough, going to have a shower.
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Good morning.
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Good morning, Gemma.
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Good morning.
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Good morning.
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Good morning.
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It’s been a great week.
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So I hope that it’s elevated your offers.
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I hope it’s elevated your thinking.
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I hope you feel positive going into the new year, that you have amazing skill sets.
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You don’t have to charge peanuts.
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It’s very hard when you charge a low rate to earn a decent money because you need so many clients.
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Maybe have a look at your offering.
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I’ve talked about this so many times over the years.
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maybe have a bronze, silver, gold type offering.
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So you have this exclusive package here.
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You’ve got something mid-range and then you’ve got your low-cost stuff over here as well.
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It is, Amanda, you know this.
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It’s putting yourself out there.
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Morning, Kim.
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It’s putting yourself out there.
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You’ve got to tell people what you can do.
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Because if you, just like me, if you just dropped on my Instagram today, you’ll just see me dancing around to a Christmas song.
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So that’s great.
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That’s not really why I am or who I am.
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It’s a bit of fun.
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It’s part of my personality.
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But I also need, I need to put some more businessy content out there and show people that I know my stuff about business, that I’ve built businesses.
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You need to do the same.
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Show up.
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We’ve got all these different facets to our personality.
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And if you want to pick up what you’re doing and maybe point it in other sectors, show up as that as well.
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Be visible, be speaking, be out there visible.
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Think about your offerings for 2024.
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Think about have you got something that’s a higher ticket item, a medium ticket item?
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Yeah, we have done a silver and gold package of our online retreat.
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It does give people a choice.
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I thoroughly, thoroughly recommend doing whatever you’re doing and a deluxe premium option.
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If you’re doing face-to-face classes, people can come do a face-to-face class.
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Great.
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They can also come and have an online nutrition course.
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group as part of that and that’s another add-on or they can have an online they can have four classes extra home workouts that’s another add-on so then you can start to offer packages and you know that menu way of thinking there’s a high price option there’s a middle price option there’s a low cost so somebody that just wants to come and pay as you go or buy your class pass great they’re fine
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Somebody that actually wants the class pass, but they also want some nutrition and you do in a nutrition group in January.
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And that’s the silver package.
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And then you’ve got the gold package, which is the face to face class, the nutritional coaching and three Pilates classes a week for January.
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You know, so there’s a there’s a bronze, silver, gold.
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You’ll be amazed how many people will upgrade.
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You really will.
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Same with PT.
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You have your basic package.
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You have your package that has extra home workouts.
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You have a package that has daily accountability.
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Whatever you can manage, whatever you’ve got the mental capacity for, you can add those packages together.
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It’s really key, especially at this time of year.
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Get your packages looking good on your website.
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And again, your website.
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Again, if you are wanting to up your prices and charge more,
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Your website, your social media, how you show up needs to reflect that as well.
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I have a low-cost membership with Tai Chi and Pilates classes in the next year.
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We’ll offer a premium membership with classes plus the wellness coaching.
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Love it.
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Doing more one-off special days and classes have been amazing for me.
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People do it and part with them because it’s not a regular commitment.
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Yeah.
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And that’s, again, it’s the thought about different pricing.
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I think there’s definitely, there is a market for a subscription.
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And I think, again, I know everybody doesn’t do all of this.
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But if you imagine all of your products live in an ecosystem, where was I thinking about this the other day?
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You know, like Richard Branson.
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Let’s just say that we’re like Richard Branson.
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So Richard Branson, all of the Virgin products live in an ecosystem.
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So Richard Branson starts off, doesn’t he?
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He is a rock star music label.
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and then he he takes that rock star every you know hanging out with the rolling stones blah blah blah he takes that rock star concept and applies it to airlines he got a rock star airline and then you’ve got rock star money banking then you’ve got rock star what else does he do phones all the different things at the virgin group fitness rock star fitness you know so he takes that magic and there’s a whole ecosystem of products and we’re the same so we have you have a subscription membership and
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And that’s only going to appeal to some people.
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Some people love a subscription and will sign up.
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Some people will never subscribe to things.
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I find this as a presenter instructor.
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Loads of you subscribe to stuff, but lots of you won’t subscribe to things, but you’ll buy one-offs.
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And lots of people even buy one-offs that are in the subscription and pay more.
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but they don’t want to subscribe.
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That’s fine.
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Have options for people.
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And everything lives in an ecosystem.
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So you have your subscription membership.
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You have your one-offs, your one-off masterclasses.
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Maybe you run events.
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Maybe you do personal training.
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I mean, that’s if you’re doing this full time.
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All of those things.
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Now, some of those things make more money than others.
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Some of them are more time consuming than others, but they all fit together in your ecosystem.
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Yeah.
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Good morning, everyone.
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Turning in through supporters dashboard.
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Looking good.
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Thanks, Sue Webb.
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Nice to see you.
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So I think sometimes, and again,
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If you take every piece of your business in isolation, then it might not bring you the income you want in.
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But as a whole and everything fits together, people come to your live classes.
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They then might do a bit of online.
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They might do some one on one coaching.
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They might do something else.
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They come into your ecosystem and they join you at different things.
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So that’s another way of looking at it.
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So you look at your business as holistic.
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I know many of you do your face to face classes locally and that almost feeds your business.
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It brings people in.
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They then become personal training clients.
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They then go on your retreat.
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They then do part of your workshop.
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Fill in the blanks.
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So it’s lots of different ways to look at it.
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And doing your offerings at different price points can also be really helpful.
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And it’s just looking at the whole ecosystem.
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Does that help as well?
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What else am I going to say?
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Yeah, there we go.
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Usual Friday tips.
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Make sure that you do your Friday roundup.
17:26.352 –> 17:51.515
have you got a little picture of something that you’ve done every day this week do a bit of a montage need to do an online next year yeah workshops I think 2024 I’ve said this yesterday and every day this week I think workshops are going to be huge in 2024 local events workshop events I think if you’ve got an online business do some some meetups do some events if you want to speak on stages you know reach out to all the different um
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All the different events, not just fitness events, festivals, parenting events, business events.
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There’s so many things going on.
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It’s taken this long, really, for events to come back after the pandemic.
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But now we’re in and we’re booming.
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I think people want to come together.
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They want to have an experience.
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I think women definitely want an experience.
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I think culture is changing.
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You know, I think like Friday night experiences long ago, people would all go out to the pub.
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I think they still do probably.
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But, you know, especially in January, well-being evening, a speaker, a cacao ceremony.
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You know, these are all things that people are really interested in attending.
18:28.450 –> 18:30.130
I think well-being is going to be huge.
18:30.530 –> 18:31.811
Recovery is going to be huge.
18:32.211 –> 18:33.991
These are all things that you can tap into.
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These are things that you know how to do.
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You can bring people together.
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It’s just, again, anything that you want to create, you’ve got to have a base of an audience, a foundation.
18:44.718 –> 18:52.644
This is why I encourage you to show up regularly on social and bring your A game, because then whatever you launch is.
18:53.044 –> 19:18.786
you’ve got an audience who are interested there’ll be people who are watching you i say this every day don’t i the people who are watching you you have no idea who they are and they’re watching you and they’re seeing what you’re doing and they’re ready to jump in they might not be ready for a subscription they might not be ready to sign up for six weeks of pilates but they would love to come to a well-being and breath work event that you run in a night with a local business this just it blows my mind again it’s every day wake up design a life day
19:19.867 –> 19:20.548
And why not?
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You know, why not?
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We were in a great industry.
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My only downside with this industry is the pay’s not great.
19:26.534 –> 19:27.314
You’ve got to graft.
19:27.895 –> 19:34.421
But I think if you can take your skill set and point it in different directions, that’s when you can start to really…
19:35.498 –> 19:40.040
really build up the revenue that you want and you deserve because you will work so hard.
19:40.681 –> 19:44.483
So I really hope that this week’s Elevate Your Mindset has helped.
19:44.503 –> 19:45.683
I hope it’s been positive.
19:46.104 –> 19:47.584
Thank you for all your feedback.
19:47.624 –> 19:51.506
And if anyone would do me a little video testimonial, I would be grateful.
19:51.566 –> 19:54.108
I’d love to share you all over the socials.
19:54.468 –> 19:59.312
So please do appreciate that and take a screenshot, put it on your stories.
19:59.812 –> 20:05.156
And I hope that I’ve brought you great value this week and it’s really helped you in your business and your mindset.
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So thanks, everybody.
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Thanks for being part of my wonderful groups.
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Another week ahead, I will be live with you for two more days, Monday and Tuesday.
20:13.382 –> 20:17.866
And then I’ve got lots of pre-recorded videos for you because I’m going to take a break.
20:18.266 –> 20:19.567
I’m going to have a holiday.
20:20.147 –> 20:22.290
And I’m going to San Diego to stay with my brother.
20:22.330 –> 20:27.076
And this will be the first time since 2019 that I’ve not gone on a working holiday.
20:27.137 –> 20:31.883
So we’re all going, my family, my mom, my dad, obviously Logan, to stay in San Diego.
20:31.963 –> 20:35.167
And it’s just too difficult with the time difference and all the rest of it.
20:35.805 –> 20:37.885
So, yeah, I’m really looking forward to that.
20:37.905 –> 20:43.127
So there’ll be big, beefy briefings Monday and Tuesday and then you’ll have a nice little rest.
20:44.247 –> 20:45.587
I know, proper holiday.
20:45.607 –> 20:50.728
And my sister-in-law has got everything planned for us and we’re going to have a really nice time in San Diego.
20:50.768 –> 20:52.209
So I’m really looking forward to that.
20:52.589 –> 20:54.589
And I guess I’m doing 10 days.
20:54.609 –> 20:56.850
I can’t believe I’m actually doing it.
20:58.484 –> 20:58.884
I know.
20:59.164 –> 21:00.385
So I’ll be here Monday, Tuesday.
21:00.445 –> 21:03.305
But then because now this is this is another reason.
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Now we’ve got the dashboards.
21:05.486 –> 21:07.707
I can put all kinds of courses on there for you.
21:08.087 –> 21:10.687
And also I can stream, which I’m going to do.
21:10.707 –> 21:14.909
I can stream a mini little five minute tip every morning at half seven.
21:15.089 –> 21:19.930
So you’ll still get it and it’ll all be here streamed and you can still have.
21:20.410 –> 21:22.051
you know, positivity every morning.
21:22.151 –> 21:24.772
And yet I can be on the other side of the world, which is what we want.
21:25.933 –> 21:26.493
I know.
21:26.513 –> 21:28.154
Anyway, I’ll be here next week.
21:28.174 –> 21:30.695
I’ll be here Monday and Tuesday.
21:30.715 –> 21:31.735
I don’t fly till Wednesday.
21:32.376 –> 21:33.016
Anyway, gang.
21:33.716 –> 21:35.657
Yeah, really, really looking forward to that.
21:35.717 –> 21:37.238
So have a lovely day, everybody.
21:37.278 –> 21:38.419
Have a fantastic weekend.
21:38.479 –> 21:41.120
I’ll be working most of the weekend as well this weekend to get everything
21:41.414 –> 21:42.256
That’s the thing, though, isn’t it?
21:42.276 –> 21:44.943
When you go away, you have to do so much graft before.
21:44.963 –> 21:46.366
But anyway, all good.
21:46.427 –> 21:47.048
Kelly’s back.
21:47.329 –> 21:47.930
Lauren’s back.
21:48.031 –> 21:48.512
We’re all good.
21:48.813 –> 21:49.354
Thanks, everyone.
21:49.394 –> 21:50.216
Have a lovely weekend.
21:50.236 –> 21:50.677
Lots of love.