C2GO Newsletter Rachel’s Fitness Blog Tips

 

Good Morning and Welcome To The C2GO Newsletter From Rachel  How are you? The big weekend is ALMOST HERE!!!  and so much to do I am trying not to panic and get overwhelmed.  People keep asking me “What are you getting Logan” and the general advice is not to get too much as he is only 20 months, yet every night I think I’ll just pop on Amazon and get XYZ…….so it’s increasing daily. I have 2 more classes to teach this morning then so looking forward to not having to be anywhere or run to a timetable for a few days! In January I’ll be speaking on nutrition and women’s health around the UK and I’d LOVE you to come along. Send me a message and I’ll get you booked in.     Have you thought about Blogging? What is a fitness blog? Because a blog is an inexpensive, fast way to build an online presence, it is an ideal way for fitness entrepreneurs to establish their credibility and expertise.  Since your readers can post comments, you create a conversation with your audience and build rapport and trust as a result. The very nature of a blog is perfect for the busy fitness professional.  They are quick and easy to update.  You are creating fresh content frequently (two to three times a week is recommended minimum) that is useful to your prospects and customers and loved by search engines.  In contrast to “traditional” static website, a blog is a dynamic site that encourages your visitors to interact with you through commenting so they can get to know you better. When you create a conversation with your audience (visitors, readers, prospects), you are establishing your credibility.  You build your network and increase the visibility of your products and services in a casual way. A blog is an essential tool in the professional’s marketing toolbox.  Combined with a website, an ezine, database management and ecommerce system, you will have everything you need to develop and run your fitness business globally and online. 10 Steps for Starting Your Blog Before you get to the nitty-gritty of setting up your blog, there is some pre-work to do. This will ensure you start right and put your best foot forward. 1.    Before you do anything else, examine the reasons why you want to publish a blog. What is the purpose for the blog?  How does the blog’s purpose relate to your business purpose? 2.  What are the business objectives or outcomes or goals you want from your business blog? Some people use a blog as a lead generator to build their database. Some are looking to build a visibility platform while others use the blog to develop content for other purposes like books, articles and programs. What do you want to get out of your blog? 3.    Who is your ideal reader/customer? Who are you writing to/for? With most of my coaching clients  I’ve worked with, the ideal reader is similar to their ideal client. It’s important to know your audience so you can meet their needs and address their concerns, challenges and what they’re looking for to improve their lives. 4.    How do you want your readers to feel when they read your blog? This may seem like a weird question, yet it will help you tap in the emotions of your audience. Do you want your reader to be inspired, motivated, and moved to action? Again, tapping into this will help you focus your content on serving your reader. 5.     What do you want your readers to DO when they read your blog? This relates to the goals you set for your blog. If your blog is a lead generator then you must have very clear steps for guiding your reader to subscribe to get blog updates and/or get your lead generating content. 6.     How much time do you have to devote to your blog each week?   This is getting to the heart of blogging. If you cannot commit to creating constant, consistent content, then you’re doing yourself and your readers a disservice. Be honest. The most effective and successful blogs are those with fresh, new content posted at least two to three times per week. Is that reasonable for you to manage?  Remember, there are many, many ways to create content. It doesn’t have to be all you all the time and you can share content with other fitness friends. 7.  What’s your blog’s core message? This relates to the topic of your blog and the niche you are focused on. What do you want your readers to learn? Why should anyone read your blog and more importantly why should they subscribe and follow your blog? If you regularly write a Fitness Blog I would love to read and subscribe to it. Please Tweet me your Blog information http://www.Twitter.com/RachelHOlmes Happy THURSDAY  Love Rachel xxxx Do you want to get level 3 Pilates Qualified The Full Level 3 is on offer for £720 INCLUSIVE of VAT if you book this week CLICK here to see the venues and to book