C2GO Instructor Newsletter 5th April I hope you had a wonderful Easter, I can actually say I loved this Easter break even more than Christmas, such a lovely family time. Today, even though it rained and hailed my Buggy Beat tribe hit the countryside with the outdoor cross training sesh. I loaded up Logan’s buggy with rubber tubes and bands and we did intervals of fast walking with band work much to the amazement and hilarity of passing dog walkers and random runners 🙂  It rained on us but it didn’t dampen our enthusiasm. I’ve been astounded by the interest in the group, the number of people willing to come out in the cold and rain to exercise and how it has been received on social media, the number of shares and private messages I’ve had about it has been incredible. This C2GO newsletter has always been about spotting a  gap in the market – something that the chains and the low costs gyms do not offer( we are not able to beat them on price, equipment or facilities) create a community, build a brand, build an online support system and harness the amazing power of social media to reach your customers and create a proper income. There are SO many ideas for classes, programmes and services that haven’t even been touched yet. .. (I’ve got another 6 up my sleeve!) It really still is only the beginning BUT what WILL  be the decider if your idea dies or grows…….. is the marketing and PR and how you use social media to get your message out. And the ONLY way to brand and market your “thing” is by being a social media practitioner. Roll up those sleeves, get your hands dirty, spend some £ on Facebook ads and learn how to use Facebook and Instagram as proper business tools. It’s doable. You can do it. It will take time and energy and effort but with the right idea you CAN make a healthy living with a cool concept. ——————- Spot The Gaps  My friend Jenny Wheatley did FP with me many moons ago,  and after working in the leisure center for years she made the leap and set up in the community. But it was tough and she was getting little return for her efforts. Fast forward this week and she posted in the FP group that she had switched her class to FP For Orthopaedic conditions. Jenny changed the marketing ad copy, aiming it at local people with orthopaedic conditions saying it is a gentle class and BOOM she has sold out courses. Don’t give up what you are doing. It may just need a tweak to cross over into being a really successful venture. ————– Your Mess is Your Message I have no idea where I heard that but how true is it. I had no child care on a Wednesday morning, I wanted to train with other people, I wanted Logan to come with me and I wanted to meet people who had little ones the same age – there was nothing that suited us day and timewise so I created my own group with a few Facebook posts. 15 years ago I would have to have leaflets printed, delivered them door to door, put posters up in post offices , leave flyers all around and PRAY that people turned up. Now I can sit at home in my slippers dreaming up ideas and seeing if people are interested using social media 🙂 What is YOUR mess? What do you need or want or attend that you cant find? There must be something you think …..” if only there was a  _________ in my area I would definitely go”….. well don’t hang around, get it going because Facebook and Instagram is NOT going to be free forever. This is a golden moment in time 🙂 Think of it as the “digital” industrial revolution. Let me know what you think 🙂  Happy Thursday Love Rachel xxx ————– Interested in Teaching Buggy Beat? Add your email for details https://buggybeat.com/ —— In line with the data laws coming in I am splitting up all of my newsletters so you only get the content you want and is of interest to you. Everything to do with Pilates click here C2Go for Instructors www.choreographytogo.com Kick Start  – Wellness, Nutrition,Weightloss, Health. Food, Recipes, Womens Health www.kickstartfatloss.net