C2GO Newsletter 11th August 2022
How are you?
I hope you are enjoying the summer and are you planning your September launches?
If you are trying to navigate through the constant changes on social media to promote your and your business I have come up with a simple ideas of creating 1 piece of original content and repurpose this across multiple platforms,
TRY the 1 minute Fitness Video Challenge.
Short form, less than 90 seconds video is HUGE across your social media platforms and is perfect for busy FitPro’s wanting to maximise the time creating content for social media and getting clients into class.
But first, work out who is your customer?
1: Who do you want in front of you in your classes?
2: What do they like, want, need?
3: Why should they come to your classes or sign up for a course
4:If you are teaching Online classes or face to face classes the reasons people attend online are different to why people attend in person.
5:Are they local or national.
You might have different avatars for different classes/programmes.
As an example, I work with Group X Fitness Professionals but I can split that down into even smaller niches:
I create mentoring and business education for Fitpros who want to grow their business.
I create workshops and masterclasses for Fitpros who want choreography, fitness and class ideas.
Many Fitpros want both some prefer one or the other.
When you are creating content that will attract your ideal client or avatar keep that in mind.
My Challenge to you this weekend is to create a 1 minute video on your phone or less where you introduce yourself and say………..
“Hi, I’m……………. I work with …………………………. (Local people in Sutton Coldfield/women in their 50s/Women in Menopause/People over 60/People who haven’t got time to drive to the gym or class and want to work out at home/people who love a wide variety of exercise classes which are different every day, people with chronic illnesses who want to exercise etc,etc? Insert YOUR avatar.
If that’s you and you would like to try a class with me ……… (insert call to action/Send me a message, comment below, email me, phone me,) whatever your preferred communication is and get ready to send a free class pass or a pre recorded video or a voucher to anyone that comments.
Once you have filmed it….
- Post it on Facebook.
- Facebook Reel
- Instagram as a REEL
- TikTok
- YouTube short.
- Don’t overthink it just go for it and push it out across your channels.
You may need to do this weekly until people get used to seeing you and start to respond but START NOW and get in front of YOUR people.
Tag me if you go for it I’d love to see.
Go for it – Call out your ideal customer.
Have you made a plan for your September launches?
Music Inspirations From Pure Energy
I am loving
- HIIT 29
- Go Dance Summer Anthem
- Active Agers
Use code RH10 at Checkout for a special discount
NEW Menopause Home Upper Body Workout
Watch it here and don’t forget to subscribe to my channel for more:
See you in the Move Mobility workshop Thursday
Love Rachel
Questions Whats App me 07976 268672