Hello Its the C2GO Newsletter 6th June 2019

How are you marketing your classes, events, PT, Pilates & Yoga etc?
Is it word of mouth. Is it social media. Is it your website….mailing list….flyers & posters…adverts in the paper, local magazine?

Or is it all of the above?

Have you got enough customers coming into your business……. or could you do with more?

Facebook is still the number one social media platform for Fitpros to build a business, brand and attract more customers. But are you are using it effectively and harnessing the power of the Facebook family of products…or is it a major distraction and time suck.

What should you be posting and where to get your information seen?

You need to cultivate an active and thriving GROUP.

60% of my clients and customers start with getting to know me in my groups.

**YOU may be in one of my Groups!!!**

And groups are getting a makeover on FB and much more traction in the newsfeed.

 

Here Is My Action Plan On Harnessing The Power Of Facebook Groups.

 

Step 1: Be clear about who you want to attract and work with. 
You can have multiple verticals, just get clear about who comes to what. if you teach multiple classes you will have lots of cross over but when you are posting, doing Facebook stories or Facebook Lives you need to know WHO you are talking to.
Write it all down.
Who is your ideal client for Fitness Pilates, Kick Start, Buggy Beat, Step Zumba and your mainstream classes
Do you offer specialist services?

 

Step 2: Start A Free Group.
Set up a private group and invite everyone on your social media daily to join.

Promote the benefits of what they will get in the group and give the group a name.

Create a weekly timetable in the group.

Here is a quick ideas example.

Meal Plan Monday – Set the group going every week with meal plans and recipe ideas.

Tip Tuesday – Fitness Tips to do at home on Facebook Live.

Workout Wednesday – Do a workout onFacebook Live

Q and A Thursdays – You answer all the week’s questions.

TGIF – Add a workout and a weekend challenge such as complete 500000 steps or whatever you like.

Keep the group focussed and engaged and encourage new members join all of the time.

 

Step 3: Create A Free Trial Exclusive To Group Members.

This could be a free class pass or a free 7 day entry to your online programme.
After a month of building your group your next step in the marketing funnel is to offer to the group a Free ***something***

Create graphics advertising the Freebie.

Talk about it on Facebook Live and add the details to your story.

My favourite graphics apps to use are.
Canva
Typorama
Wordswag

 

Step 3. Create offers for your group members and engage with them just like you would in the real world.

Groups give potential clients the chance to get to know you, and for you to share your expertise, add value, help and support.

Group members are highly likely to become life long customers because of the service you give for free in the group.

I LOVE FACEBOOK Groups they give you an opportunity to collect data, ask questions, find out what people want and are struggling with and the potential has only just begun.

Set Up A Group Today 🙂 

 

Here are my groups you can jump into.

1: Rachel Holmes Courses, Inspiration, Motivation, Support

*Facebook Group***

https://www.facebook.com/groups/845793672151353/

A group for anyone who has done any of my courses. I post mini exercise workshops, nutrition, women’s health updates, share webinars etc, answer course questions etc – great for networking and fast answers to queries.

 

 

2: Fitness Pilates and Level 3 Pilates Qualified Instructors trained by C2GO Facebook Group 

 An exceptionally helpful and friendly group full of ideas, support and motivation. Great questions come up every day to help you with your teaching.

https://www.facebook.com/groups/1139576346076922/

For daily Fitness Pilates clips follow the FP Instagram @FitnessPilates1

 

UPDATES 

ACTIVATION BANDS TOUR

Sundays In July running in Bristol, London and Manchester PLUS a new ACTIVATION BAND Training manual and class plans and formats.

 

DISCOUNTS OF THE WEEK

Fitness Pilates VIP CLUB Founder member £17 for the next 10 days CLICK HERE

Fitness Pilates Mums and Tots £127

10% Discount off Pure Energy use code RHPP

 

Have a great THURSDAY

Love Rachel x