Branding Ideas for Fitness Professionals

People LOVE to be part of a Fitness brand or tribe.FACT.
Getting YOUR brand together, looking professional, slick and cool
is a must if you want to move it forward.

It doesn’t matter how small you are, a professional branding fitness business IS THE way to go.

How well you sell your new class idea or presentation is just as important as how good you are at teaching it and I think this is one of the most overlooked aspects of becoming a Presenter or Lecturer or brand Creator.

I have seen so MANY great teachers who would make amazing Presenters, they have great skill, great ideas etc but unless you are clever and savvy with how you market yourself and your product you will not get as far as you potentially could.

Even if you don’t want to Present on a national level at convention there are loads of other presenting avenues that you can go down if you cultivate a cool and distinctive brand image.

1. Local presenting – Presenting new ideas in your area to fellow club teachers and local people in your area.

2. Corporate Presenting – Aim your presenting at local business, Develop classes, lectures and workshop specific for business and business people.

3.Public Fitness Speaking – Spreading the Health and Fitness message through talks and lectures in community venues

So, HOW?
How do you sell your ideas?

1. Strategic Positioning
2. Savvy Psychology
3. Slick Presentation
4. Structural Persuasion
5. Solving the Problem

I will use Kick Start Fat Loss as an example in how I applied all the points below.
1. Strategic

Position

To sell a new class idea (NCI) or presentation idea you must have a strategy. Before you begin defining your selling idea, you must create and define a strategy. Your strategy could be as simple as this;
My strategy is to gain awareness of KSFL™ both to the general public and to other Instructors/business people who will be interested in learning how to teach this class and develop it as a successful and sustainable
operation.

Or your strategy could be a diverse plan of attack including Social Media, TV, Radio, Newspaper and Internet Advertising Campaigns.

Whatever your strategy may be, the most important is that you believe in it. If you don’t believe in your selling strategy, you have a poor chance in convincing any potential client to believe in it.
YOU have to live and breath it.

2. Savvy Psychology

Selling an idea in any form really comes down to “talking to people”. Think about how they feel when they read, see and/or listen to your NCI. The principle of writing up a good selling idea is in the presentation. Learn to involve others in your selling idea and presentation.

Test your ideas out on friends,family and peers involved in the fitness industry.

Your NCI should be well tested on your classes and all aspects of it well researched and rehearsed. Listen to what your clients they have to say. They will often have very valuable input and will help to make your selling idea better.

Pay close attention to the psychology of your potential workshop attendees.

When fellow Instructors are deciding weather to attend a workshop or buy a video or fitness book they will have one question in mind,

“What’s in it for me”? ” What will I gain from this?”

Understanding that one point alone can be the difference between success and failure. You need to gain insight into how the client will feel and react to your presentation.

This is Savvy Psychology in action.

3. Slick Presentation

A good presentation makes people want to read, watch or listen to what you have to say.

Presentation of a NCI or session for a convention idea is not unlike presenting a play.

Writing and presenting it is like writing a script and staging it.

It requires a believable script, rehearsal and timing.

Layout, branding and graphics are more important now than ever.

4. Structural Persuasion

How do you persuade people? It’s simple
By meeting their needs and aspirations, which is not always so simple!

Persuasion is not a science, but an art.

Art is a form of expression and so is presenting an your selling idea.

The most critical part is the entry or the beginning.

First impressions are important in any part of life. Presentation is no exception. In everything that you communicate, whether it’s the first sentence in your copy or the first 8 counts of your choreography, you must be concerned with that vital step.
In today’s “advertising congested” world, you must fight to get your presentation noticed.

You must capture your reader or viewer
immediately.

So what about the rest.

Try starting out with a rough outline of the presentation with titles and sub heads for each part of the presentation sequence.

Think about the toughest questions that will be asked and supply them with the answers.

Always know what you are doing and where you are going with it.

Be organised and sequential.

Do things step by step and by the numbers.

For the best results, learn to organise your thought processes and develop good organisational habits.

Your layout and presentations will reflect this.

I cannot recommend enough creating your own brand and NCI, get it looking slick and take it to market using social media to boost you and your brands profile.

If it all seems like a lot and you fancy jumping into a
ready made solution
join me at Kick Start I’m looking for some great leaders to move ahead.

You can work directly for me if you are in Nottingham,
Derby or Leicester or create a larger business with a franchisee model.

Happy Tuesday

Go For It

Love Rachel xxx

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I am running a FREE Kick Start Fat Loss
Discovery Day this Friday in Essex
and next Saturday in Manchester.

Are you thinking of opening a Kick Start
Franchise?

Would you like to come along?

Click here

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Are you in Nottingham and
Derbyshire and
would like to
teach Kick Start and work with me directly on a new
project – Click here for details

I am running the training course on
Saturday.

Have a great day and I look forward to
hearing from you today 🙂