Are you running a Fitness Pilates Summer Solstice Class this week?
Itâs not too late to plan a Live Pop Up/ Outdoor (If it doesnât rain) or a ZOOM Masterclass.
This is how I plan a special masterclass or event and I thought it might be helpful for you and inspire you to do similar.
Tips on Promoting a Summer Solstice Fitness Pilates Class
Leverage the Unique Theme
- Highlight the Occasion: Emphasise that the class is celebrating the Summer Solstice, the longest day of the year, which is perfect for a rejuvenating FP experience.
- Special Theme: Pure Energy has releases a lovely Balearic Beats album perfect for a SS Class.
Marketing Strategies
Social Media Campaign:
- Countdown Posts: Start a countdown to the event with daily posts and how people can book.
- Engaging Content: Share the benefits of FP and how it aligns with the themes of renewal and energy that the Summer Solstice represents.
- GO LIVE on social media: Do a live video explaining what participants can expect and why they should join.
Email Marketing:
- Exclusive Invitations: Send out email invites to your existing client base.
- Highlight Benefits: Include information on the benefits of participating in a Pilates session on the Summer Solstice.
- Early Bird Offers: Provide special discounts for early sign-ups LAUNCH Your Early Bird TODAY.
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Collaborations and Partnerships:
- Local Businesses: Partner with local health food stores, wellness centres, and cafes to promote your event.
Community Engagement
Local Events:
- Flyers and Posters: Distribute flyers and put up posters in community centres, libraries, and cafes. Remember to add your event OQ code for ease of booking.
Community Involvement:
- Charity Tie-In: Consider making the event a charity fundraiser, which can attract more participants and local support.
Enhance the Experience
Sunrise or Sunset Session:
- Timing: Schedule the class to make the most of the natural light and create a magical experience –Â
- Photography: Hire a photographer to capture the event and share these visuals on your social media and marketing materials.
Special Offers:
- Goodie Bags: Provide participants with goodie bags containing small fitness accessories, healthy snacks, or discount vouchers for future classes.
- Follow-Up Classes: Offer a package deal that includes the Summer Solstice class and several follow-up sessions.
Creating Buzz
Pre-Event Engagement:
- Teasers: Post teaser videos or images of the location setup, instructors preparing, and any special features of the class.
- Client Testimonials: Share testimonials from clients who have benefited from your Pilates classes
Post-Event Content:
- Recap: Share a post-event recap with photos, videos, and participant testimonials.
- Future Events: Announce future events or classes to keep the momentum going.
By leveraging the unique aspects of the Summer Solstice and employing targeted marketing strategies, you can attract a wider audience and create a memorable experience for your participants.
Join my Fitness Pilates Summer Solstice Flow masterclass live or on replay today click here to book