Quick Fitness Business Marketing Tips
1. Crystallise your TARGET market, Identify your avatar client. It’s so hard to market yourself and your product unless you have your client profile crystal clear. The more specific you are the easier it will be talk to your customers.
2. Have a laser beam focus. Once you have your goals in place, every time you begin to do something think “Is this going to take me closer to my goals” Basically, stop messing about doing the small stuff and get the big stuff finished and out there like NOW!
3. Social Media is ALL noise. Opening Facebook is like walking into Battersea dogs home every one’s barking the same message. Be different, Write unique status updates and Tweets, Blog about new stuff.
Once you have your client avatar sorted this will be easier as you can focus on your target customer.
4.Use Public Speaking and Presentations to become an expert.
As soon as you step onto a speaking stage you are perceived as an expert. Organise seminars and talks in your niche to connect with your customers and prospects. Start with local events and organising your own then move into regional & national
5. Construct your presentation – Start with your credentials, tell your story, resonant with your audience, include personal hooks, offer a step by step solution, offer transparency about who you are and what you are.
6. Identify your USP and turn UP THE VOLUME. Don’t be something or someone you are not. Be yourself and do YOUR thing!