Passion and Authenticity on Social Media

You know how much I love social media. I love connecting with people, friends, customers, clients and anyone and everyone, and I feel it’s been such a gift for us fitness professionals and group X Instructors. Generally speaking, we all love people. We enjoy helping, inspiring, supporting and teaching health and  fitness, which is why we got into this job in the first place, and now, as social media has become such an integral part of life it’s another fantastic medium for us to reach out and help more people with our messages and skills. So, why are some Fitpros social media buzzing away with lots of interaction, comments, which ultimately turn into super successful marketing for their services and getting people into classes, and other fitpros just not making it happen on social media?

It comes down to passion, energy and authenticity. Every single Tweet and Facebook and message that you post has energy behind it that the reader can feel.  If someone is down or they are just posting stuff for the sake of it, you can feel that downbeat energy and no one responds. It’s a lifeless post that goes nowhere. Whereas, on the other hand, you can feel the heightened energy when you read a post that the author is literally typing as fast as possible to share a message that they are so passionate about.

Maybe you experience that when you read an article or even the weekly newsletter!

When you post about something you are super stoked about, you can literally “feel” that positive energy and that’s what draws people in to interact with you…Don’t you agree?

Here are some tips to maximise your social media exposure and interaction:

Post when you are feel positive, happy, upbeat and energetic – This energy is felt by everyone who reads it and compels them to get involved. If you post when you are feeling bad or negative that energy is also felt, so make sure you are in a good place when you are posting. It really shows.

1.Authentic -Be YOU on social media. Be authentic and post from the heart, know exactly what your brand is all about and who your  audience exactly is. YOU KNOW  YOU – people come to your classes because they love you! Make sure that every single facebook post or tweet is an authentic extension of YOU, that will be picked up by your audience and it will grow and grow. People buy from people and your audience really wants to get to know you, so always be authentic at all times.

2.Identify your Audience – Do you REALLY know who your audience is?  Who are you talking to? Do you have a clear vision of who is connecting with you on Facebook? Well, if you have a page you can see the insights, Facebook is very good at telling you exactly who is reading and interactive with you.  You get all of the stats eg Facebook tells me 97% of my audience on my KSFL page is women and 44% are aged between 33 – 45 with 32% 46 – 57, which is a really useful set of statistics to have. This helps me create the right messages for my audience and get more interaction.

3.What is Your Story? People LOVE to know how YOU got to where you are today.  Use story telling on social media and tell your audience how  and why you created your business. We all have a great stories of how we got into fitness, what motivates us, probably loads of obstacles we have had to overcome to get to where we are today, so use story telling to build your brand identity. Your audience will love this and really respond to it.

4.Clarity – Once you have worked out who your audience is then enjoy helping and passing your great knowledge on via social media. This clarity and authenticity on who you are speaking to will really get more and more people to engage and interact with you and ultimately buy your products and come to your classes.

5.Entertaining – Be entertaining on Social Media, let your personality and humor really come though.

6Check your energy and pay attention to how you are feeling before you post.

I’d love to hear if this article helps you on your social media quest. Tweet me@RachelHolmes