The Fitness Business Blog

Business Newsletter Sunday 22 September

Quick FitPro Business Tips for the week

Autumn Equinox Masterclass: Today marks the Autumn Equinox—have you considered offering a themed masterclass this week on Zoom? Whether it’s for the Equinox, Menopause Awareness Month, or even Halloween, hosting online masterclasses or workshops can help grow your online business. If you haven’t used Zoom since lockdown, it’s time to reconsider!
Zoom masterclasses allow you to connect with clients globally. For high-quality sound, use a mic and mixer like those from Sound Dynamics, and promote your classes on social media with branded graphics made on Canva.
Newsletter Magic: You know I’m a huge fan of the humble newsletter! Send out a roundup of what’s coming up for the week. Include a YouTube video of you chatting about your plans or go live on your social media platforms. Keep your audience informed and engaged with your weekly offerings.
Go Live and Connect: Going live on social media makes it easier to connect with prospective clients. Choose your favorite platform, go live, and have a friendly chat! Pretend you’re FaceTiming a friend and share what’s planned for the week ahead. Don’t worry if no one shows up live—many will catch the replay throughout the day.

4:Plan Your Socials: Do you have a theme for the week? October is Menopause Awareness Month—a perfect time to share motivational content about staying active and fit. Use the “YOU-ME-WE” framework to focus on your audience’s needs. Remember, people are interested in how you can help them, so share tips, knowledge, and showcase your expertise.
Is your content centred around your viewer? Start your posts with “YOU”, making it all about your ideal client.

5:Mix Up Content: Balance planned and spontaneous content. Have a baseline of scheduled posts, but don’t shy away from posting ad hoc when inspiration strikes. Stay visible, build your mailing list, and consistently gather new email addresses.

6:Referrals Still Work: Word of mouth is still one of the most powerful tools for growing your business. Create a solid referral plan—encourage your clients to bring friends to both face-to-face and online classes.

Wishing you a fabulous week and if I can help you with business in any way get in touch

See you next week, or join me for business coaching and motivation.

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