Good Morning  C2GO Newsletter 26th April

In this week’s newsletter, I wanted to talk about email as its such a hot topic right now and very important to your fitness business.

The first wave of Buggy Beat Instructors are launching outdoor cross training sessions nationwide and we have had a phenomenal response to the training and take up on the classes. Click here for info.

 

The Fitness Pilates Summit is being held in London on the 4th November. The Early Bird Price is £99 until the end of April and the workshops, lectures and masterclasses are all finalised. Click here  to view. Im really looking forward to this.

Are you going to Burrell Educations Women On Fire event in Brighton this weekend? If so I will see you there.

 

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With all this talk about GDPR  and email lists and data and thought I would get an article out to you about email and email lists.

NOW….. I am not an expert on the GDPR and I would HATE to advise you incorrectly so I am going to link to my friend Yvonne Radleys Blog where you can read all about it over there https://bigmeupmedia.com/2018/03/16/gdpr-need-know-small-business/

We are in uncertain times right now with social media media, especially with the Facebook scandal of late. Because the world has never ever seen a company like Facebook before, recent events prove 10000% that we have NO IDEA where this social media train is headed.

AND………..

The only thing that is a CERTAIN way to build your business, create relationships with your customers and prospects where YOU are truly in control is……… by building a strong email list…every…single…day.

It IS the absolute back bone of business the world over.

While Facebook ads, FB Groups, Instagram, Lives and Stories and all the exciting platforms we have access to.

It is like building a business on quicksand.

Its forever moving and I wholeheartedly say USE the platforms (but don’t allow them to use you!)but spend time building a quality email list that you communicate to regularly with quality content.

 

Many Instructors dream of starting an online programme, or selling workout downloads online but where do you start?

The first thing to do is start to grow your list. Your database or list is your lifeline and is the key to developing both your live and online offerings.

You must begin today, growing a list of people with whom you regularly share your expertise.

Firstly, you need 50 people you communicate to regularly. You then  grow that list to 150 and then to 500, then 1000 and beyond.

Be careful though, simply growing the list volume is not the key. It’s about people who know you and care about what you say.

Brilliant Fitness business owners who have super successful businesses, help people on their lists with free valuable information, support, help and advice.

They build relationships with the people on their lists.

Fitness is a people business and that needs to be reflected in your online business however small it is right now. If you want to grow, then be yourself, be genuine and promote that aspect. Authenticity is a very much overused word and very popular at the moment but it does ring true.

Keys to growing your list: 

Keep growing your subscribers. You don’t own subscribers and people always move in and out of your world. Always grow your list. Don’t be offended if people unsubscribe. You don’t want to be sending newsletters to someone who isn’t interested.

Send valuable interesting content all the time. Send out high-quality communications with rich, usable content.

Be consistent. If you say your newsletter comes out every Thursday then make sure it does.

And a bonus thought………

Most of all, have fun honoring the relationship.

Enjoy growing your list and enjoying writing articles and newsletters. It really shows in your writing when you clearly enjoy sharing and helping others.

Your  Marketing Message

So, how can you do this in a quick and easy way? The next time you sit down to craft your next marketing message — whether it’s for an email broadcast, a Tweet, Facebook update or a video, ask yourself these FOUR questions.

QUESTION 1: “Who is your audience?” 

Have you ever heard of a business owner who didn’t want everyone to love their product? Even when we know we should have a target market, it’s tempting to want to cater to the masses and eventually win them over. But usually when you try to please them all, you end up engaging no one — and this rings especially true when it comes to marketing copy.

Before you write down a word, you should know WHO your audience is. Many writers, dancers, singers and actors — those in expressive, creative fields — are often advised to zero-in on one person in the audience and perform for that individual. That way, you know you’re connecting with one person, and there’s a good chance others will perk up for your message as well. Try this exercise for yourself and see how much it helps.

QUESTION 2: “What do they want?” 

Once you’ve got an image or idea of that one person reading your marketing message, try to think of what they need. And think outside of your product on this one ;). If it’s Monday, maybe they’ve got the post weekend blues and need some inspiration. Think of all types of needs that this person might have, like assurance, relief, hope, fun, connection, to name just a few.

Don’t limit yourself. Even just having a few different needs of your audience floating around in your head while you write will help.

 

QUESTION 3: “How can you meet their needs?” 

Brainstorming potential needs of your target market can make it easy to come up with your “angle” — the decisive way in which you’ll appeal to your audience.

From a marketing perspective, you want to be able to match your audience’s needs with your product/services/classes. But if you can’t set up a perfect match, its okay — just be sure to satisfy the need.  So, if you like the idea of offering a little inspiration to your readers in your Mondaymorning broadcast, be sure to deliver inspiration.

Good luck with your writing and  posting make sure your personality shines through on all of your marketing messages FB me or DM me on Insta or Tweet me.

 

I LOVE to hear your views and opinions 
 

Much Love

Rachel x

Insta Rachel L Holmes

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Twitter @RachelHolmes