25 April instructor newsletter

From Blackpool to Loughborough, the presenting train now
moves to South Africa and a whistle stop tour covering Cape Town,
Johannesburg, Durban and back to Cape Town teaching UNITE. Jayne
and I have trained almost 600 Instructors who all teach for Virgin
Active South Africa and, wow, it’s been a completely awe inspiring
and humbling experience. On arriving in Johannesburgh to teach in a
huge conference centre we found out many Instructors had driven
over 8 hours from the North of the country to get there and many
had woken up that morning in a tiny one bedroom shack where they
all live with no running water and all of the family, brothers and
sisters and even extended family in the townships. It all kind of
puts things into perspective. We talked about the UNITE concept and
how FP and FFY has been developed over the last 13 years. We taught
the workshop and it was a brilliant experience; the concept was
embraced and welcomed by all of the Instructors who are hungry for
new ideas, moves and music. Virgin South African don’t have any of
the branded programmes on their timetables apart from Zumba,
instead concentrating on developing unique programmes to their
market and culture. Fierce, 24, Retro, Ride the Cape, Argos are a
few of the innovative studio programmes, plus there are unique swim
programmes, gym floor challenges, kid’s programmes and running
initiatives. Over 110 Virgin clubs in SA, with some boasting 10,000
members, as everyone in SA appears to be fit, healthy and works
out. It’s a very family orientated and outdoorsy life. This is my
4th trip and I fall in love with the country more and more every
time I travel. We look forward to seeing how the South Africans get
on with UNITE when it launches across the Virgin Active business in
July. It’s exciting times and for all the UNITE Instructors in the
UK our newly trained South African friends will be joining us on
our global UNITE programme. Class Ideas – AmRap I’m loving the
AmRap idea right now that you can easily implement into your
conditioning and HIIT classes. Take 5 basic strength exercises
1.Power Squat 2.Tricep Dip 3. Split lunges 4.Ab grab 5.Press Ups
Ask everyone to grab a partner. For 50seconds get partner 1 to do
as many reps as possible and partner 2 will count the reps and
record the scores. Then switch and as partner 1 rests and counts,
partner 2 performs the exercise. It will take 10minutes. Its’ a
super hard section and it’s fun, PLUS you can do it once a month
and get your classes to see how they improve and it’s a great way
to build friendship and community in your classes. Tweet me and let
me know if you do a Group X Amrap. Tweet me on @RachelHolmes Grab
the HIIT music from Pure Energy and use the Am Rap side for music
that fits perfectly to this simple and fun format. Creating Culture
and Community One thing that has really made an impression on me
whilst being in SA is that every club has a strong culture and
community. Members really feel part of the community, are proud of
it and become amazing sales people for the brand and programmes.
Crossfit is generating an underground cult following. You see the
Crossfit #WOD – workout of the day being posted all over social
media with people all over the world posting their scores and WOD
results. Crossfit has its own language and every workout and
movement has a name and a theme. Crossfit members completely buy
into the culture and become part of the worldwide culture. We can
all embrace that for own community classes. Tips for creating
Culture & Community 1.Create a name for your members or
attendees – think Lady Gaga calls all her fans Little Monsters. I
have a group who come to my classes called the Holmettes! 2. Name
all of your workouts and combinations. 3. Use the Am Rap and get
your class members to upload their scores to your website or a
Facebook group for your class members. 4.Operate an exciting and
vibrant Facebook group where your members share info, ideas and
experiences. 5. Get a class mascot, name it and take it along to
all local community events! 6. Get a team together for local fun
runs, Race 4 Life, Tough Mudder or any local team event. Supply
tshirts for your team and go along and get involved, the publicity
will be brilliant and you will be fostering a great sense of
community and culture Sunday 28th April 2013 World Fitness Pilates
Day in Guildford Kelly has just returned from presenting in Sydney
at the FILEX convention and we both can’t wait to present World
Fitness Pilates this Sunday at Guildford Spectrum. So, if you are
looking for some cool ideas for your conditioning and Pilates
sessions then come and join Kelly and I as we present this
enjoyable day on Sunday. We are both buzzing after our trips away
and have loads of new ideas to share as Fitness Pilates goes from
strength to strength You can still grab a last minute place by
booking online here.
https://www.choreographytogo.com/workshop-booking/world-fp/ Hot
Music for your Summer Classes Have you tried my HIIT Workout music
from Pure Energy as yet? It has 2 x 28 minute HIIT Workouts, plus
warm up and cool down on 1 side then Ceri Hannons Am Rap HIIT
workout and Accumulator HIIT Workout on the other. It’s packed with
storming and motivational tracks that really get everyone going. We
are now developing more HIIT mixes with Pure Energy that will be
out in the next few months. Chart Breakers 5 – The Chary breakers
series are some of the most popular PE series and the latest one
has all of the banging chart hits that will get your classes
singing along to.
http://www.pureenergydigital.com/product-display/album/chart-breakers-5-mg00429793.aspx
Mind Body 20 – My latest mind/body release has the A side
containing lovely ballads and vocals and the B side is all
instrumental tracks. This is the mix that Jayne and I use for UNITE
3 and it’s going down a storm
http://www.pureenergydigital.com/product-display/album/mind-body-20-mg00430583.aspx
Kick Start Fat Loss Franchise Opportunity I’m looking for the next
stage of KSFL Franchisee Business Owners. If you would like to join
the fastest growing Diet and Fitness Club, then send me an email
asap rachel@Choreographytogo.com. We are rapidly expanding and the
clubs are doing exceptionally well as we move into the next stage
of Kick Start Fat Loss ™ including the KSFL Express & KSFL
Executive programmes targeting different populations and
demographics. Sally Ghafoor – Writing an Ebook Since Rachel’s
Awesome seminar, I have so many people contacting me asking about
writing ebooks that I decided to write an article for you al., I
have decided to take up Andrew Crawford’s mantra of love more, give
more ,help more so if you have any questions on anything I write on
please do just contact me. Thinking about an ebook will not get it
written, a lot of people say that they have tons of ideas but when
it comes to getting it down on paper they have pure writer’s
block!! What do people want to read? You might assume people will
want to buy your book but are you sure? Assuming they will is a way
to fail, ask them, send out surveys, ask in a blog post, use
twitter and facebook. If you’re writing a book that people have
interest in, you’re creating a buzz around it whilst writing it
that will help sell it along with the fact you are delivering a
book they have interest in! The Title – Do you decide the title
first or after? To be honest it doesn’t matter – some people once
they have decided the title, it gets them focused on writing their
book. So why not give that a try, jot down different titles then if
one stands out see if the writing will flow. If not don’t panic,
you can just as easily choose it afterwards. However your title is
IMPORTANT It can mean the difference between selling a few and a
lot, you need a title that catches your target market’s attention.
Play around with different names; use a thesaurus to find different
words for words that are not exciting Answer your Question – Every
time I write, I start by asking myself a question and answering it
in the article. So maybe write a statement before starting out on
the ebook. What problem are you going to be answering in your book,
what purpose does it solve? How will it benefit the reader? Write
about something your audience has a problem with that you can
solve. Don’t try and do a book with everything including the
kitchen sink, as you will go off track and bore the reader – plus
by writing just a subject at a time will give you scope for more
ebooks. After you have done all this then you can break this down
into smaller objectives within paragraphs to get to the bigger
objective in your book. Why not use a mind map? Make sure all your
chapters fit together – how are you going to break it down? What is
each chapter going to solve. So list your chapters then flesh it
out! If you write or blog, why not when writing your chapters
imagine you’re actually writing an article/blog for each chapter.
What’s your subject – Does it REALLY interest you? Are you
passionate about it, if you are it will just roll off the page. My
type of writing is completely how I would speak to you, be natural
and read your content back, would it interest you or would you
switch off, do you re read your paragraphs and think yes I want to
read more I get what I am saying, if my content doesn’t flow its
scrapped and started again. Have you researched your subject? There
is nothing worse than an un-researched book, remember people will
read this and judge you on your book. They might buy the first book
but if you are not well researched they will not buy from you
again. So if you’re trying to promote yourself as an expert in your
field, research become an expert, do not pretend as the public are
very savvy they will know and will not buy from you again. War and
peace – So much I see on social media,” I have written a 300 page
ebook on how to bore your readers” – it’s about content and quality
not how much drivel there is on masses of pages, if you can say it
one paragraph why write a chapter about it. Keep your audience
engaged. Would you read your book – Would you? If not scrap it
start again. Remember the three D’s – DO IT, DO IT, DO IT Want more
info go to www.sallyghafoor.com there is a ebook and webinar on
writing your ebook Have a wonderful Thursday and sorry for the
shorter newsletter as Im still away in Cape Town till Friday Love
Rachel xx If you no longer wish to receive our emails, click the
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