13 October 2011 Instructor Newsletter

Hello  and welcome to the Choreographytogo Instructor Newsletter. This is a free weekly resource that I designed 8 years ago years ago to provide support, ideas and back up for all Instructors and Personal Trainers. I love to receive your feedback, so if you do have any comments or would like to contribute in any way please email lesley@choreographytogo.com or please use the very lively forum.

For website/membership/course bookings and general admin email Lesley@choreographytogo.com or call the C2Go office 07854 739285. We aim to answer your emails within 24 hours. Please add Lesley@choreographytogo.com to your address book as mail sometimes can go to your junk/spam mail box. You can also find the answers to many of your questions in the FAQ section and Help section of the site click here for FAQs and Terms & Conditions

 

Note from Rachel

Where on earth are the weeks going? It’s all going too fast. This week  I wanted to include some new VLOGs (Videos ) especially for the newsletter, I really need to know what you think. Do you like to read the newsletter as usual or do you enjoy VLOGs ?  Please email, tweet or FB me.

First Video is about everything new on Choreographytogo

Last Night I ran the Fitness Business Building Webinar and if you would like to watch the recording its a full 1hour and 10minutes. Here it is

 

Second Vlog is about Creating a Virtual Running Club

 

3rd VLOG is 5 Top Fitness Marketing Tips

 

 

 

I would love to know what you think of the VLOGS email me or Tweet me http://Twitter.com/RachelHolmes of Facebook my on the Choreographytogo Like Page

 

 

Jayne Nicholls

 

 

3 large eggs

4 tablespoons of either Agave nectar or Honey or half and half

1 teaspoon of baking soda

1 teaspoon of vinegar

half a tablespoon of lemon juice

2-3 oz coconut oil (heat up so it is not solid, but ensure it is not too hot when placing in mixture) or use olive oil

115grams of almond flour

For the topping:

Agave nectar

Raw cacao powder

Preheat the oven to 180 degrees Celsius.

1. Firstly separate the egg whites from their yolks.
2. Whisk the egg whites with the vinegar until they form stiff peaks and place to one side
3. The Yolks that were put to the side,  add the honey or agave nectar, baking soda, and coconut/olive oil, and whisk until blended
4. Add the lemon juice and beat the mixture until blended.
5. Fold in the almond flour and then blend.
6. Fold the stiff peaked egg whites into the above mixture.
7. Place into cupcake moulds.
8. Bake for 15-20 minutes.
9. Wait for the cupcake to cool
10. Whilst cooling mix some agave syrup with cacao powder, so that it creates a chocolaty syrup. Once the cupcake is cool add this to the top of the cupcake and enjoy without worrying about your kids eating things they shouldn’t be!!!!

follow me on facebook www.facebook.com/sallyghafoor or Twitter @sallyghafoor or sign up to my blog (and coming very soon newsletter) www.gethealthsavvy.co.uk

 

 

How to celebrity network! Christianne Wolf

 

I hope you have enjoyed boosting your confidence and changing your mindset to market yourselves to celebrities.

This week you are going learn how to network with celebrities!

A bit of celebrity networking always helps.

Networking is a vital component to raising your awareness, influencing people and making the right connections.

You can build awareness through social networking sites like twitter and face book and more professional networking sites such as linked in. You can also join local networking groups, some of which will be for very small local businesses and some will be more expensive and for the bigger boys.

 

BUT more than that it is up to you to network with everyone! Connections are made through talking to people, adding in the conversation what you do and where you want to be without being salesy. If you are likeable people will want to help you grow, people love to feel needed and helpful, so do not feel like you have to slog it alone. Just have a very clear idea of where you want to be and people will help you get there.

 

So what’s  an example of this?

 

Well I got a sponsorship through Elle Sports a few years ago- and funnily enough it happened as a result of my Yoga class being empty. Only one lady showed up!

 

It just so happened this lady worked for Elle Sports clothing and they were looking for people to sponsor. I happened to mention my local press that I had received and she was really interested and took it to the MD. Who took me on, despite them already closing the applications a week earlier!

 

Now, this search for people to sponsor was actually advertised in a health and fitness magazine, which I did not read, so make sure you scour in-house health and fitness magazines for this type of vacancy. The same magazine also advertised posts working at Pinewood studios, which I got, and which ultimately lead to a break in Television. SO talk to everyone!!!

 

So how can you Mix with the Elite and what are their hangouts?

 

YES, you also want to network with celebrities themselves!

 

As well as all the well know nightclubs, bars and hotels also think of tennis clubs, polo events, golf clubs, places you can go to regularly and start chatting and becoming friends with the inner circle. I used to work at the Harbour Club in Fulham, which is a famous tennis club turned gym. Princess Diana was a member there back in the day and it still holds prestige on the back of that now. There were many celebrities and royalty frequenting their membership and it was easy to get into conversation with them.

I now belong to Champneys and every time I walk through the door I see a celebrity-I even shared a Jacuzzi with Jason Orange once, who lived there for 3 months- we got chatting for about 30 minutes and my skin turned into a prune 🙂

 

Even if they are not interested in your services they may take your card for a later date.

 

Or alternatively work in a gym that has prestige around it. Boutique gyms are the best as they attract a small number of high profile members that you will get to know and may train.

 

If you want a comprehensive list of all the celebrity hangouts in the 10 main cities in the UK, get my 10 step manual on www.celebritytrainercoach.com

 

Are there any websites you can advertise on where celebrities can find you?

 

Yes there are some key websites you can advertise on that are a  definitive source of contacts within the film, TV, video and commercials production industries. So, for a fee you can advertise your services and can be found!  I advertised on one  and as a result trained Dougray Scott on a film called ‘The Poet’ You can also get many more contacts on my 10 step manual.

 

What about Networking groups?

 

Networking groups are a fantastic way of making great contacts. You can find out invaluable information that has helped other people in their business’.

 

I remember the first networking group I went to where a yoga teacher mentioned she used www.expertsources.com and how it had been useful for her as the press and radio stations had contacted her through there. I had never heard of them, and even if I had, I would not know if they were any good; inside information like this is really useful. So, I joined expert sources  and have received a great amount of press through this source, including a daily mirror item I was asked to write on Pippa’s bottom.

On another occasion at a networking meeting- a holistic masseur mentioned that BBC 3 counties radio were doing a feature on a lady wanting to lose 5 stone, and she was asked to help, so I made quick fire contact to the radio station too, to help her and gain exposure.

So, we have covered gaining confidence, marketing and celebrity networking. How else can people who work in the fitness industry work with celebrities?

Well, getting into TV and on radio can certainly help!, find out how to be the next fitness guru on TV and radio next week.

And in the meantime download my free CD on www.celebritytrainercoach.com

Christiannex

 

www.celebritytrainercoach.com

info@celebritytrainercoach.com

 

 

Have a fantastic week and do let me know what you think of the VLOGs

 

Love Rachel xx