10 Ideas for Promoting Your Fitness Classes on Social Media

10 Ideas for Promoting Your Fitness Classes on Social Media

With everything that social media has to offer, it’s the perfect platform to build your brand as a fitness instructor and encourage people to join your classes.

Here are 12 rapid-fire ideas for promoting your fitness classes on Facebook, Instagram, and TikTok.

1. Request Follows
Actively request that participants follow you on social. How to do it? Perhaps work the invitation into your post-class send-off, letting participants know where to find you. Requesting a follow after class means participants can pick up their phones and follow you right away. Always add “follow me” on your tik tok videos and reels.
2. Share Helpful How-to Videos
Post quick exercise tutorials on Facebook, Instagram, or in Stories designed to help participants perform better in class.
3. Make It About the Music
Select the music feature in Instagram Stories or TikTok using a song that is trending at the time. Make sure to add text over the video.
4. Poll People
Use polls on social media to get feedback and see what your clients want to see next from you. To do this, use the “poll” sticker in either Instagram or Facebook Stories. Or publish a Facebook or Instagram feed post with a relevant, eye-catching image and fun caption, inviting people to cast their “vote” in the comments.
5. Prime Participants for What’s to Come
Tease the details of a new or special class on social. If you’ll be teaching new choreography, a themed class or a limited-time program, get people excited with behind-the-scenes Stories.
6. Behind the scenes
Share glimpses into your instructor life via Instagram or Facebook Stories. Make vlogs/ snippets of your classes and your day to day teaching.
7. Ask a Question
Write a Facebook or Instagram post asking participants a fun or exciting question about themselves that would be quick and easy to answer to encourage engagement.
8. Repost Participants’ Content and reviews
Share clients reviews/ comments/ screenshots.
9. Connect with Hashtags
Related to the above strategy, you might also drop in a fun, identifiable branded hashtag that everyone can use in their posts, including you. Also use Top Hashtags to search for whats trending.
10. ALWAYS Snap After-class Group Shots
If you’ve been to a fitness conference lately, you might have noticed that it’s common to take a post-session group photo—there’s no reason why you can’t borrow this tactic in your classes! Perhaps you make it a tradition to take a sweaty group selfie, photo, Boomerang, or TikTok!

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